Influencers who are passionate about photography and photo editing, have a large and engaged following, and are skilled at creating tutorials and reviews. They should be based in Brazil and have a strong presence on social media platforms.

Product Positioning

The user's query indicates a focus on photography and photo editing, suggesting that the product or service being promoted is likely related to photo editing software, apps, or tools. In the existing market, this product can be positioned as a high-quality, user-friendly solution for both amateur and professional photographers. Emphasizing unique features such as advanced editing tools, ease of use, and innovative functionalities can help differentiate it from competitors.

Target Customers

The ideal customer profile for this product includes:

• Amateur Photographers: Individuals who enjoy photography as a hobby and are looking for tools to enhance their photos.
• Professional Photographers: Professionals who require advanced editing tools to deliver high-quality work to their clients.
• Social Media Enthusiasts: Users who frequently post photos on social media platforms and want to improve the quality of their images.
• Content Creators: Influencers, bloggers, and vloggers who need reliable photo editing tools to create engaging content.

Illustrative examples:

• A travel blogger who needs to edit photos on the go.
• A wedding photographer looking for advanced retouching tools.
• An Instagram influencer who wants to maintain a consistent aesthetic.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

• Photography Influencers: These influencers specialize in photography and have a strong following interested in photo editing tips and techniques. They can create tutorials and reviews showcasing the product's features.
• Tech Reviewers: Influencers who review tech products and apps can provide in-depth analyses and comparisons, helping to build trust and credibility.
• Creative Content Creators: Influencers known for their creativity in content creation can demonstrate unique ways to use the product, inspiring their audience to try it out.

Enriched requirements:

• Influencers should be based in Brazil.
• They should have a minimum of 300,000 followers.
• An engagement rate (ER) of over 2%.
• A strong presence in the photography and photo editing niche.
• Engaged audiences that trust their recommendations.
• Showcase creativity in presenting photo editing techniques and app features.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Tutorials: Step-by-step guides on how to use the product's features to achieve specific editing effects.
• Before and After Comparisons: Showcasing the transformation of photos using the product.
• Challenges: Creating photo editing challenges that encourage followers to use the product and share their results.
• User-Generated Content: Encouraging followers to share their edited photos using a specific hashtag, with the best ones being featured on the influencer's profile.
• Live Editing Sessions: Hosting live sessions where the influencer edits photos in real-time, answering questions from the audience.
• Creative Projects: Collaborating with other influencers or artists to create unique photo projects using the product.

By leveraging these content ideas, influencers can effectively engage their audience and promote the product in an authentic and creative manner.