Micro-influencers with 20-25k followers, active on Instagram, experienced in creating or judging video content.

Product Positioning

The user's query is about finding an influencer with 20-25k followers to judge a reel-making competition. This suggests that the product or service being promoted is likely related to social media engagement, content creation, or a specific event aimed at increasing brand visibility through user-generated content.

To position this effectively in the market, the brand should emphasize the unique opportunity for participants to have their work judged by a recognized influencer. This can create excitement and drive participation, leveraging the influencer's credibility and reach to enhance the competition's appeal.

Target Customers

The ideal customer profile for this campaign would likely include:

• Aspiring Content Creators: Individuals who are passionate about creating reels and other short-form video content.
• Social Media Enthusiasts: Users who are active on platforms like Instagram and are interested in participating in social media challenges and competitions.
• Young Adults and Teenagers: Typically, the demographic most engaged with social media trends and challenges.

Illustrative examples:

1. A 22-year-old college student who frequently posts creative reels on Instagram.
2. A 19-year-old aspiring influencer looking to gain more visibility and followers.
3. A 25-year-old social media manager interested in showcasing their content creation skills.

Potential Influencer Matches

Given the requirements, the following types of influencers would be suitable:

• Micro-Influencers (20-25k followers): These influencers have a more engaged and loyal following, which can be beneficial for driving participation in the competition. They are often seen as more relatable and trustworthy.
• Content Creators Specializing in Reels: Influencers who are known for their expertise in creating engaging and high-quality reels. Their followers are likely to be interested in similar content and would be motivated to participate.
• Niche Influencers in Creative Fields: Influencers who focus on areas like photography, videography, or digital art. Their audience would have a keen interest in showcasing their creative skills.

Content Creation Ideas

To maximize the impact of the campaign, consider the following content ideas:

• Announcement Reel: The influencer can create a reel announcing the competition, explaining the rules, and encouraging their followers to participate.
• Tutorials and Tips: The influencer can share reels with tips and tricks on creating high-quality reels, providing value to their audience and inspiring them to join the competition.
• Behind-the-Scenes Content: Show behind-the-scenes footage of the influencer judging the entries, adding a personal touch and increasing engagement.
• Highlight Reels: Feature some of the best entries in a reel, showcasing the talent and creativity of participants and encouraging more people to join.

By leveraging the influencer's reach and expertise, the campaign can effectively engage the target audience and drive participation in the reel-making competition.