Asian American influencers who are vocal about racism and social justice issues. They should have a strong presence on social media platforms like TikTok, Instagram, or YouTube.

The user's query does not specify a particular product or service. However, it implies a focus on social issues, specifically racism, within the Asian American community. This suggests that the campaign could be related to social justice, awareness, or advocacy. The brand or service could be positioned as a champion for racial equality and support for marginalized communities.

The ideal customer profile would likely include:

• Asian Americans: Individuals who are directly affected by the issues being discussed.
• Allies and Advocates: People who are passionate about social justice and racial equality.
• Younger Demographics: Millennials and Gen Z, who are more active on social media and more likely to engage with social justice content.

Illustrative examples:

• A 25-year-old Asian American woman who is active on social media and frequently engages with content about racial equality.
• A 30-year-old social justice advocate who follows and supports various movements and influencers discussing racism and discrimination.

General Ideas

• Personal Stories: Encourage influencers to share their personal experiences with racism and how it has affected their lives.
• Educational Posts: Create content that educates the audience about the history and current state of racism against Asian Americans.
• Call to Action: Posts that encourage followers to take action, whether it's signing a petition, attending a rally, or supporting a related cause.

Creative Ideas

• Video Series: A series of short videos where influencers discuss different aspects of racism and how to combat it.
• Live Discussions: Host live sessions on platforms like Instagram or YouTube where influencers can engage with their audience in real-time discussions about racism.
• Collaborative Projects: Partner with multiple influencers to create a campaign that includes various forms of content, such as videos, blog posts, and social media challenges, to raise awareness and promote action.

By leveraging the influence of these content creators, the campaign can effectively reach and engage the target audience, fostering a community of support and advocacy for racial equality.