Beauty and makeup influencers based in New York, active on Instagram, TikTok, and YouTube, with a following interested in beauty and makeup.

Product Positioning

The query indicates a focus on the beauty and makeup industry in New York. This suggests that the product or service being promoted is likely related to cosmetics, skincare, or beauty services. In the competitive beauty market, positioning the product as high-quality, trendy, and suitable for the diverse and fashion-forward population of New York can be effective. Emphasizing unique selling points such as innovative ingredients, cruelty-free formulations, or exclusive New York-inspired collections can help differentiate the brand.

Target Customers

The ideal customer profile for beauty and makeup products in New York would likely include:

• Young Professionals: Individuals aged 20-35 who are career-oriented and seek convenient, high-quality beauty solutions.
• Fashion Enthusiasts: People who are passionate about the latest beauty trends and are willing to invest in premium products.
• Diverse Demographics: New York's diverse population means catering to various skin tones and types is crucial.
• Social Media Savvy: Customers who are active on social media platforms and follow beauty influencers for recommendations.

Illustrative examples:

• A 28-year-old marketing executive who needs long-lasting makeup for her busy workdays and social events.
• A 22-year-old college student who loves experimenting with bold makeup looks and follows beauty trends on Instagram.
• A 35-year-old fashion blogger who requires high-quality, photogenic makeup products for her content.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Beauty Gurus: Influencers who specialize in makeup tutorials, product reviews, and beauty tips. They can demonstrate the product's effectiveness and versatility.
• Lifestyle Influencers: Individuals who share their daily routines, including beauty regimens. They can integrate the product into their everyday lives, making it relatable.
• Local New York Influencers: Influencers based in New York who can highlight the product's relevance to the city's lifestyle and trends.
• Micro-Influencers: Influencers with smaller but highly engaged followings. They can provide authentic and personalized endorsements.

Content Creation Ideas

To create engaging and viral content, consider the following ideas:

• Makeup Tutorials: Step-by-step guides on creating various looks using the product, from everyday wear to glamorous evening makeup.
• Before and After Transformations: Showcasing the product's impact through dramatic before and after photos or videos.
• User-Generated Content: Encouraging customers to share their own makeup looks using a branded hashtag, fostering a sense of community.
• Behind-the-Scenes: Giving a glimpse into the product development process, including ingredient sourcing and manufacturing.
• Collaborations with Local Artists: Partnering with New York-based makeup artists or fashion designers to create exclusive looks or limited-edition products.

By leveraging these strategies, the brand can effectively position itself in the competitive beauty market, reach its target customers, and create compelling content that resonates with the audience.