Female influencers aged 20-40, mothers currently breastfeeding, active on Instagram/YouTube/TikTok, sharing personal breastfeeding experiences.

Product Positioning

The product or service being promoted is likely related to breastfeeding, which could include items such as breast pumps, nursing bras, lactation supplements, or educational resources for new mothers. In the existing market, these products can be positioned as essential tools for enhancing the breastfeeding experience, offering convenience, comfort, and support to breastfeeding mothers. A fresh angle could be emphasizing the empowerment and confidence that comes with using these products, highlighting their role in supporting a healthy and fulfilling breastfeeding journey.

Target Customers

The ideal customer profile would be new mothers or expectant mothers who are planning to breastfeed. These customers are likely to be in the age range of 25-40, tech-savvy, and active on social media platforms where they seek advice and community support. They may also be interested in health and wellness, parenting tips, and products that offer convenience and efficiency.

Illustrative examples of target customers include:

• A first-time mother looking for reliable breastfeeding products to ensure a smooth experience.
• A working mother seeking convenient solutions to balance breastfeeding with her professional life.
• A health-conscious mother interested in natural and organic lactation supplements.

Potential Influencer Matches

Suitable influencers for promoting breastfeeding-related products include:

• Mommy Bloggers/Vloggers: These influencers often share personal experiences and tips on parenting, making them relatable to the target audience. They can create authentic content showcasing the product's benefits in real-life scenarios.

• Health and Wellness Influencers: Influencers focused on health, wellness, and natural living can highlight the nutritional and health benefits of breastfeeding, aligning with the interests of health-conscious mothers.

• Pediatricians or Lactation Consultants: Professionals in the field can provide expert opinions and endorsements, adding credibility to the product and appealing to mothers seeking trusted advice.

Content Creation Ideas

• Product Reviews and Demonstrations: Influencers can create detailed reviews and demonstrations of the product, highlighting its features and benefits in a practical context.

• Breastfeeding Tips and Advice: Content that offers valuable tips and advice on breastfeeding can engage the audience and position the product as a helpful tool in their journey.

• Personal Stories and Testimonials: Sharing personal stories or testimonials from mothers who have successfully used the product can create an emotional connection and inspire trust.

• Interactive Q&A Sessions: Hosting live Q&A sessions with influencers or experts can address common concerns and questions about breastfeeding, fostering community engagement.

These content ideas aim to resonate with the target audience, providing both informative and relatable content that can drive interest and sales.