Female, aged 25-45, located in Croatia, focusing on personal finance, smart shopping, and lifestyle content. High engagement rates are essential.

Product Positioning

The brand or service should be positioned as a trusted resource for budget-conscious consumers, particularly women aged 25-45 in Croatia. Emphasizing practical solutions for personal finance, smart shopping, and lifestyle management will resonate well with the target audience. The messaging should highlight the benefits of saving money and making informed financial decisions, showcasing the brand as an ally in achieving financial wellness.

For new products, consider angles that emphasize sustainability and ethical consumption, as these are increasingly important to consumers. Positioning the brand as not only a source of savings but also a promoter of responsible spending can create a unique market niche.

Target Customers

The ideal customer profile includes:

• Budget-Conscious Women: Women aged 25-45 who are actively seeking ways to save money and manage their finances effectively. They are likely to be working professionals, young mothers, or homemakers who prioritize value in their purchases.

• Engaged Social Media Users: Individuals who frequently engage with content related to personal finance, smart shopping, and lifestyle tips on platforms like Instagram and TikTok.

• Value-Driven Shoppers: Customers who are motivated by deals, discounts, and practical advice on budgeting and saving, often sharing their own experiences and tips within their social circles.

Illustrative examples include:

• A 30-year-old mother of two who follows budgeting influencers for tips on saving for family activities.
• A 40-year-old professional who seeks advice on smart shopping to manage her household expenses effectively.

Potential Influencer Matches

Suitable influencers for promoting the product include:

• Personal Finance Influencers: These influencers focus on budgeting, saving, and financial literacy. They can effectively communicate the brand's value proposition and provide actionable tips to their audience.

• Lifestyle Influencers: Influencers who share content about family life, home organization, and frugal living can showcase how the brand fits into everyday life, making it relatable to the target audience.

• Smart Shopping Influencers: Those who specialize in couponing, deal-finding, and frugal living can directly appeal to budget-conscious consumers, demonstrating how the brand can help them save money.

Each type of influencer can leverage their established trust and engagement with their audience to promote the brand authentically, focusing on the educational and approachable tone desired.

Content Creation Ideas

Proposed content topics and ideas include:

• "How I Saved This Month" Series: Influencers can share personal stories of their savings, detailing specific strategies and tips that resonate with their audience.

• Budget-Friendly Challenges: Create challenges that encourage followers to save money in creative ways, such as a "No-Spend Week" or "30-Day Savings Challenge."

• Educational Tutorials: Short videos explaining concepts like cashback, budgeting apps, or smart shopping techniques can provide value and engage viewers.

• Collaborative Live Q&A Sessions: Host live sessions where influencers answer audience questions about budgeting and saving, fostering community engagement.

• Seasonal Shopping Guides: Curate content around seasonal sales, highlighting how to maximize savings during holidays or back-to-school shopping.

These content ideas align with the brand's focus on value-driven living and can encourage sharing and engagement, increasing the potential for virality.