Influencers with expertise in sustainability, aged 25-45, active on Instagram, LinkedIn, and Twitter.

Product Positioning

The focus on "business sustainability" and "sustainability ratings" suggests a brand or service that emphasizes environmental responsibility and ethical practices. In the current market, sustainability is a growing concern among consumers, and positioning the brand as a leader in sustainable practices can attract environmentally conscious customers. Highlighting transparency in sustainability ratings and showcasing measurable impacts can differentiate the brand from competitors.

Target Customers

The ideal customer profile includes individuals and businesses that prioritize sustainability in their purchasing decisions. These customers are likely to be environmentally conscious, value-driven, and interested in supporting brands that align with their ethical beliefs. Examples include:

• Eco-conscious consumers who prefer products with minimal environmental impact.
• Businesses seeking to improve their sustainability credentials.
• Young professionals and millennials who are more likely to support sustainable brands.

Potential Influencer Matches

• Eco-friendly Lifestyle Influencers: These influencers focus on sustainable living and can effectively communicate the brand's sustainability efforts to their audience.
• Environmental Activists: Influencers who advocate for environmental causes can lend credibility and reach to the brand's message.
• Green Business Experts: Influencers with expertise in sustainable business practices can appeal to B2B customers interested in sustainability ratings.

Content Creation Ideas

• Sustainability Challenges: Create a series of challenges that encourage followers to adopt sustainable practices, with influencers sharing their experiences.
• Behind-the-Scenes Content: Showcase the brand's sustainability efforts and processes, providing transparency and building trust.
• Impact Stories: Share stories of how the brand's products or services have positively impacted the environment or communities.
• Interactive Quizzes: Develop quizzes that educate and engage the audience on sustainability topics, encouraging them to learn more about the brand's initiatives.