Food bloggers, grocery shopping enthusiasts, culinary experts

Product Positioning

The product in question is a new cheese sold at Publix grocery stores. To position this product effectively in the market, consider the following angles:

• Quality and Taste: Emphasize the superior quality and unique taste of the cheese. Highlight any special ingredients or production methods that set it apart from other cheeses.
• Health Benefits: If applicable, promote any health benefits such as being organic, low-fat, or rich in nutrients.
• Versatility: Showcase the cheese's versatility in various recipes, from gourmet dishes to everyday snacks.
• Local Availability: Stress the convenience of purchasing the cheese at Publix, a well-known and trusted grocery store chain.

Target Customers

Based on the positioning, the ideal customer profile includes:

• Food Enthusiasts: Individuals who enjoy trying new and high-quality food products.
• Health-Conscious Consumers: People who are mindful of their diet and prefer products with health benefits.
• Home Cooks and Chefs: Those who love cooking and experimenting with new ingredients.
• Publix Shoppers: Regular customers of Publix who trust the store's product selection.

Illustrative examples:

• A young professional who enjoys cooking gourmet meals at home.
• A parent looking for healthy and tasty snack options for their family.
• A foodie influencer who shares new and exciting food finds with their followers.

Potential Influencer Matches

To effectively promote the new cheese, consider collaborating with the following types of influencers:

• Food Bloggers and Chefs: These influencers can create recipes and cooking tutorials featuring the cheese, showcasing its versatility and taste.
• Health and Wellness Influencers: They can highlight the health benefits of the cheese and incorporate it into their healthy eating routines.
• Local Influencers: Influencers based in areas where Publix stores are located can promote the convenience of purchasing the cheese locally.
• Lifestyle Influencers: They can integrate the cheese into their daily lives, showing how it fits into various meal occasions.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Recipe Videos: Create engaging and visually appealing recipe videos featuring the cheese in different dishes, from appetizers to main courses.
• Taste Tests: Host taste test videos where influencers and their friends or family try the cheese and share their genuine reactions.
• Health Tips: Share posts or videos about the health benefits of the cheese and how it can be incorporated into a balanced diet.
• Cooking Challenges: Organize cooking challenges where influencers create unique recipes using the cheese and encourage their followers to participate.
• Behind-the-Scenes: Provide a behind-the-scenes look at the cheese-making process, highlighting the quality and care that goes into production.

By leveraging these strategies, the new cheese can be effectively promoted to a wide and engaged audience, driving both awareness and sales.