Female fashion influencers aged 25-40 in India

Product Positioning

The sarees in question are positioned as contemporary, classy, and exclusively printed, distinguishing them from traditional wedding wear or heavy work sarees. They are priced in the premium range 12,000 to 15,000 INR, which suggests a focus on quality and exclusivity. The brand can position these sarees as a modern twist on classic prints, appealing to fashion-forward individuals who appreciate unique and exclusive designs. Emphasizing the exclusivity and the brand's creative process in crafting these prints can further enhance their market appeal.

Target Customers

The profile fores includes:

• Fashion Enthusiasts: Individuals who are keen on staying updated with the latest trends and appreciate unique, high-quality fashion pieces.
• Professionals and Executives: Women in corporate or creative fields who prefer elegant and sophisticated attire for work or social events.
• Affluent Urban Women: Residents of metropolitan areas with disposable income who value exclusivity willing invest in premium fashion items.

Illustrative examples include a young professional attending a business event, a fashion blogger showcasing unique styles, or a socialite attending a high-profile gathering.

Potential Influencer Matches

To effectively promote these sarees, consider collaborating with the following types of influencers:

• Fashion Bloggers and Stylists: Influencers who specialize in fashion and style, particularly those who focus on contemporary and ethnic wear. They can showcase the sarees in settings, highlighting their versatility and elegance.

• Lifestyle Influencers: Those who cover a broad range of topics, including fashion, travel, and luxury living. They can integrate the sarees into their content, appealing to their audience's aspirational lifestyle.

• Cultural Influencers: Individuals who focus on Indian culture and heritage, offering a modern take on traditional attire. They can emphasize the sarees' unique contemporary appeal Content Creation Ideas

Here are some content ideas that align with the brand's positioning and have to resonate with the target audience:

• Styling Tips: Create content around different ways to style the sarees for various occasions, such as work, casual outings, or social events.

• Behind-the-Scenes: Share the creative process behind the exclusive prints, including interviews with designers or artisans, to highlight the craftsmanship and exclusivity.

• Customer Stories: Feature testimonials or stories from customers who have worn the sarees, showcasing their experiences and how the sarees made them feel unique and stylish.

• Fashion Challenges: Initiate a social media challenge where followers share their own styling of the sarees, encouraging engagement and user-generated content.

These strategies can help in effectively reaching and engaging the target audience, while also enhancing the brand's image as a purveyor of exclusive and contemporary fashion.