Health, wellness, or food niche influencers aged 20-50, with a strong social media presence.

Product Positioning

Country Crock Homestyle Dairy-Free Butter Sticks can be positioned as a versatile, plant-based alternative to traditional butter, appealing to health-conscious consumers and those with dietary restrictions. The product can leverage the growing trend towards dairy-free and vegan diets, emphasizing its creamy texture and ability to enhance various dishes without compromising flavor. Fresh angles could include highlighting its use in baking, cooking, and as a spread, showcasing its adaptability in everyday meals.

Target Customers

The ideal customer profile for Country Crock Homestyle Dairy-Free Butter Sticks includes:

• Health-Conscious Consumers: Individuals seeking healthier alternatives to traditional dairy products, including those focused on reducing saturated fat intake.

• Vegans and Vegetarians: Consumers who follow plant-based diets and are looking for dairy-free options that align with their lifestyle.

• Individuals with Lactose Intolerance: People who experience discomfort with dairy products and are actively seeking lactose-free alternatives.

• Culinary Enthusiasts: Home cooks and foodies interested in experimenting with new ingredients and recipes that cater to dietary preferences.

Potential Influencer Matches

1. Food Bloggers and Chefs: Influencers who specialize in plant-based cooking can create recipes using the butter sticks, showcasing their versatility and flavor. Their audience is likely to be interested in healthy eating and innovative cooking techniques.

2. Health and Wellness Influencers: These influencers can promote the product as part of a balanced, dairy-free lifestyle, appealing to health-conscious consumers. They can share tips on incorporating the butter sticks into a nutritious diet.

3. Lifestyle Influencers: Influencers who focus on family-friendly content can demonstrate how the product fits into everyday meals, making it relatable for parents looking for convenient, healthy options for their families.

4. Vegan Influencers: Collaborating with influencers who advocate for veganism can effectively reach a dedicated audience seeking dairy-free alternatives, emphasizing the product's plant-based credentials.

Content Creation Ideas

• Recipe Videos: Create engaging video content featuring quick and easy recipes that utilize Country Crock Homestyle Dairy-Free Butter Sticks, such as vegan cookies, creamy pasta dishes, or flavorful spreads.

• Cooking Challenges: Launch a social media challenge encouraging users to share their own recipes using the product, fostering community engagement and user-generated content.

• Behind-the-Scenes Content: Share the story of how the product is made, focusing on its natural ingredients and the benefits of choosing dairy-free options.

• Nutritional Tips: Provide informative posts about the health benefits of switching to dairy-free alternatives, including tips on how to transition to a plant-based diet.

• Seasonal Promotions: Develop content around seasonal cooking, such as holiday baking or summer grilling, showcasing how the butter sticks can enhance seasonal recipes.

These strategies can help create a strong brand presence and resonate with the target audience, driving engagement and sales.