Female influencers aged 18-35, high engagement rate, active on social media platforms, focusing on dating, relationships, and sexuality.

Product Positioning

The dating app can be positioned as a modern, inclusive platform that prioritizes safe exploration of sexuality for both singles and couples. By emphasizing values such as positivity, openness, and exploration, the brand can differentiate itself from traditional dating apps that may focus solely on matchmaking. This positioning aligns well with the growing trend of users seeking authentic connections and experiences rather than superficial interactions.

To enhance market fit, the app could highlight features that promote community engagement, such as forums for discussions on sexuality, safety tips, and user-generated content that celebrates diverse experiences. This approach not only attracts users but also fosters a sense of belonging and support.

Target Customers

The ideal customer profile includes:

• Young Professionals: Women aged 25-35 who are career-oriented and seek meaningful connections while exploring their sexuality. They value safety and authenticity in their dating experiences.

• College Students: Women aged 18-24 who are navigating relationships and sexuality in a safe environment. They are open to exploring new ideas and experiences.

• Couples: Women in relationships looking to enhance their connection with their partners through shared experiences and exploration of sexuality.

Illustrative examples include:

• A 28-year-old marketing manager who is single and interested in meeting like-minded individuals.

• A 22-year-old college student exploring her identity and seeking safe dating options.

• A 30-year-old woman in a committed relationship looking for ways to deepen her connection with her partner.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers often share content related to personal experiences, relationships, and self-exploration. Their established trust with followers can help promote the app's values of positivity and openness.

• Sexual Wellness Advocates: Influencers who focus on sexual health and wellness can provide credible insights into safe exploration of sexuality, aligning perfectly with the app's mission.

• Relationship Coaches: Professionals in this field can offer valuable advice and tips, creating content that resonates with users seeking guidance in their dating lives.

• Content Creators on Platforms like TikTok and Instagram: Engaging, relatable content that showcases real-life dating experiences can attract younger audiences and encourage them to explore the app.

Content Creation Ideas

To engage the target audience and promote the app, consider the following content topics and ideas:

• User Stories: Share testimonials and experiences from users who have found meaningful connections through the app, highlighting the positive impact on their lives.

• Educational Content: Create videos or articles on topics such as safe dating practices, exploring sexuality, and building healthy relationships.

• Interactive Challenges: Launch social media challenges that encourage users to share their dating experiences or tips, fostering community engagement.

• Live Q&A Sessions: Host live sessions with relationship experts or influencers to discuss topics related to dating and sexuality, allowing for real-time interaction with the audience.

• Themed Content Series: Develop a series focused on different aspects of dating and relationships, such as "Exploring Your Sexuality" or "Dating as a Couple," to keep the audience engaged over time.

These content ideas not only align with the brand's values but also have the potential to resonate with the target audience, encouraging them to engage with the app.