US-based influencers with 10k-50k followers and an engagement rate above 4% in the food, health and wellness, fitness, and lifestyle categories.

Product Positioning

The brand appears to be in the Food, Health and Wellness, Fitness, and Lifestyle categories. To position the product effectively in the existing market, it should emphasize its unique value propositions such as quality, health benefits, and lifestyle enhancement. For new products, consider highlighting innovative features, organic ingredients, or sustainable practices to differentiate from competitors.

Target Customers

The ideal customer profile includes:

• Health-conscious individuals: People who prioritize their well-being and are interested in nutritious food, fitness and overall wellness.
• Fitness enthusiasts: Individuals who are actively engaged in physical activities and seek products that support their fitness goals.
• Lifestyle seekers: Consumers who are interested in enhancing their daily lives through better food choices, wellness practices, and fitness activities.

Illustrative examples:

• A 30-year-old professional who follows a balanced diet and exercises regularly.
• A 25-year-old fitness blogger who shares workout routines and healthy recipes.
• A 40-year-old parent looking for healthy meal options for their family.

Potential Influencer Matches

Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:

• Micro-influencers (10k-50k followers): These influencers have a more engaged audience and can create a sense of community. They are ideal for authentic and relatable content.
• Health and Wellness Influencers: They can promote the product's health benefits and share personal experiences.
• Fitness Influencers: They can demonstrate how the product fits into a fitness routine or supports physical health.
• Lifestyle Influencers: They can showcase the product as part of a balanced and fulfilling lifestyle.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can share their honest opinions and experiences with the product.
• How-to Guides: Step-by-step guides on how to incorporate the product into daily routines.
• Before and After: Transformation stories or results achieved using the product.

Creative Ideas

• Challenges: Fitness or wellness challenges that encourage audience participation and engagement.
• Recipe Creations: Unique and healthy recipes using the product, shared through engaging videos or blog posts.
• Day-in-the-Life: Influencers can show how the product fits into their daily lives, highlighting its convenience and benefits.

By leveraging these strategies, the brand can effectively reach and engage its target audience through the right influencers and compelling content.