Ideal influencer: Current or former goalie, hockey player, or sports nutrition expert with a strong understanding of the nutritional needs of goalies. Active on platforms like Instagram, TikTok, and YouTube. Should be able to create engaging content that resonates with young athletes and their families.

Product Positioning

Goalie nutrition can be positioned in several ways, depending on the specific products offered. It can be marketed as performance enhancement for improved reaction time, focus, and endurance during games and practices. Another angle is recovery and injury prevention, highlighting products that aid muscle repair, reduce inflammation, and support joint health. A third approach is overall health and wellness, emphasizing the importance of a balanced diet and supplementation for goalies' physical and mental well-being, both on and off the ice. For new products, relating them to existing sports nutrition trends while highlighting the specific needs of goalies (e.g., sustained energy vs. quick bursts) would be beneficial.

Target Customers

The ideal customer is a male or female goalie, aged 12-40, participating in hockey at various levels (youth, high school, college, amateur, professional). They are performance-driven and seek to gain any competitive edge. They are health-conscious and understand the importance of nutrition for athletic performance and recovery. They are active on social media, particularly platforms like Instagram, YouTube, and TikTok, seeking tips and advice from athletes and experts.

Examples:

• A 16-year-old high school goalie aiming for a college scholarship.
• A 22-year-old college goalie looking to improve their save percentage.
• A 30-year-old professional goalie focused on maintaining peak performance and longevity.
• A 40-year-old recreational goalie wanting to stay healthy and competitive.

Potential Influencer Matches

• Current or Former Professional Goalies: These influencers have instant credibility and can share their personal experiences with nutrition and its impact on their performance. They can reach a broad audience of aspiring goalies and fans.
• Certified Sports Nutritionists/Dietitians Specializing in Hockey: These influencers can provide expert advice and educate goalies on the science behind nutrition for optimal performance. They appeal to goalies who are looking for evidence-based information.
• Hockey Coaches/Trainers: These influencers have a direct connection to goalies and can integrate nutrition into their training programs. They can reach a captive audience of motivated athletes.
• Up-and-Coming Youth/Junior Goalies: These influencers are relatable to younger goalies and can showcase the benefits of nutrition in their own journey. They can connect with a younger demographic through platforms like TikTok and Instagram.

Content Creation Ideas

• General Ideas:
  • "A Day in the Life" videos showcasing a goalie's nutrition routine.
  • Product reviews and demonstrations.
  • Interviews with nutritionists and trainers.
  • Q&A sessions with influencers answering audience questions about goalie nutrition.
  • Infographics and educational content on the science of nutrition for goalies.
  • Recipes for healthy and performance-enhancing meals and snacks.
• Creative Ideas:
  • "Goalie Nutrition Challenges" encouraging followers to try new recipes or supplements.
  • "Myth vs. Fact" videos debunking common misconceptions about goalie nutrition.
  • Collaborations with chefs to create goalie-specific meal plans.
  • Behind-the-scenes content showing how nutrition impacts performance during games and practices.
  • Create a catchy jingle or theme song related to goalie nutrition.
  • Partner with a goalie equipment company to offer bundled nutrition and gear packages.