Influencers with over 50k followers, high engagement rate, located in specified regions, posting quality recipe content, and not overly saturated with paid ads.

Product Positioning

The brand appears to be targeting grocery retailers, specifically Kroger and Albertsons, with a focus on promoting recipe content. The product or service is likely related to food or cooking, aiming to engage customers who shop at these stores. Positioning the brand as a go-to source for quality recipes and cooking inspiration can help differentiate it in the market. Emphasizing fresh, easy-to-make, and family-friendly recipes can appeal to a broad audience.

Target Customers

The ideal customer profile includes:

• Home Cooks: Individuals who enjoy cooking at home and are always looking for new recipes and cooking tips.
• Families: Parents who need quick, nutritious, and delicious meal ideas for their families.
• Health-Conscious Shoppers: Consumers who prioritize healthy eating and are interested in fresh, wholesome ingredients.
• Grocery Shoppers: Regular customers of Kroger and Albertsons who are looking for meal inspiration while shopping.

Illustrative examples:

• A busy mom in Houston who shops at Kroger and needs quick dinner ideas.
• A young professional in Seattle who shops at Albertsons and enjoys experimenting with new recipes on weekends.
• A health-conscious individual in Phoenix who shops at Kroger and looks for nutritious meal options.

Potential Influencer Matches

Types of Influencers

1. Food Bloggers and Chefs:

   • These influencers can create high-quality recipe content and share cooking tips.
   • They can reach home cooks and families looking for meal inspiration.

2. Lifestyle Influencers:

   • Influencers who focus on family life, health, and wellness.
   • They can appeal to health-conscious shoppers and families.

3. Local Influencers:

   • Influencers based in the specified regions (Houston, Denver, Cincinnati, Atlanta, Phoenix, SoCal, NorCal, Seattle, Mid-Atlantic, Jewel).
   • They can create localized content that resonates with the target audience in those areas.

Enriched Requirements

• Follower Count: Over 50k on Instagram and TikTok.
• Engagement Rate: Over 3% (2% acceptable).
• Location: Lives in the specified regions for Kroger and Albertsons.
• Content Restrictions: No recent posts from competitive retailers like Trader Joe's.
• Content Type: Must include quality recipe content in their feed.
• Activity: Must have posted in the last month.
• Ad Saturation: Should not have an overly saturated, heavy paid ad feed.

Content Creation Ideas

General Ideas

• Recipe Tutorials: Step-by-step videos or carousel posts showcasing easy-to-make recipes using ingredients from Kroger or Albertsons.
• Meal Prep Guides: Tips and tricks for meal prepping for the week, featuring products from the stores.
• Healthy Eating Challenges: 30-day healthy eating challenges with daily recipe ideas and grocery lists.

Creative Ideas

• Cook-Along Live Sessions: Live cooking sessions where the influencer prepares a meal in real-time, encouraging followers to cook along with them.
• Recipe Contests: Encourage followers to create their own recipes using specific ingredients and share them with a branded hashtag for a chance to be featured.
• Behind-the-Scenes: A day in the life of the influencer, including a shopping trip to Kroger or Albertsons and cooking a meal with the purchased ingredients.

By leveraging these strategies, the brand can effectively engage its target audience and create a strong presence in the market.