Middle East-based health and wellness influencers, aged 25-45, active on Instagram and TikTok.

Product Positioning

The e-commerce store specializes in hypochlorous acid-based cleaning and disinfection products, including face sprays and fruit & vegetable wash sprays. These products can be positioned as safe, effective, and eco-friendly alternatives to traditional cleaning solutions. Given the growing awareness and demand for non-toxic and environmentally friendly products, the brand can emphasize the natural and gentle properties of hypochlorous acid, highlighting its effectiveness in disinfection without harmful chemicals. In the Middle Eastern market, where there is a strong emphasis on health and hygiene, the brand can position itself as a leader in innovative and safe cleaning solutions.

Target Customers

The ideal customer profile includes health-conscious individuals and families who prioritize safety and hygiene in their daily lives. These customers are likely to be environmentally aware and prefer products that are both effective and gentle. They may include:

• Young parents looking for safe cleaning products for their children
• Health enthusiasts who are mindful of the products they use on their skin and food
• Environmentally conscious consumers seeking sustainable alternatives

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Health and Wellness Influencers: These influencers can highlight the safety and health benefits of the products, appealing to consumers who prioritize wellness.

• Eco-Friendly Lifestyle Influencers: They can emphasize the environmental benefits of using hypochlorous acid-based products, attracting eco-conscious consumers.

• Parenting Influencers: By showcasing the products as safe for children, these influencers can connect with young parents looking for non-toxic cleaning solutions.

• Middle Eastern Lifestyle Influencers: Given the regional focus, influencers who resonate with Middle Eastern audiences can help localize the brand's message and increase relatability.

Content Creation Ideas

• Educational Content: Create informative posts or videos explaining the science behind hypochlorous acid and its benefits over traditional cleaning agents.

• Before and After Demonstrations: Showcase the effectiveness of the products through visual demonstrations, such as cleaning fruits or disinfecting surfaces.

• User Testimonials and Reviews: Encourage influencers to share their personal experiences and results after using the products, building trust and credibility.

• Sustainability Challenges: Launch a campaign encouraging followers to switch to eco-friendly products, with influencers sharing their journey and tips.

• Cultural Relevance: Develop content that ties the products to local customs and practices, such as preparing for family gatherings or maintaining cleanliness during religious observances.