Indian lifestyle influencers with a follower count of over 25,000. They should be active on platforms like Instagram, TikTok, or YouTube and create content related to lifestyle topics.

Product Positioning

The query does not specify a particular product or service, but it does mention the lifestyle category. In the context of lifestyle, products or services could range from fashion, beauty, travel, wellness, home decor, to personal development. The brand can be positioned as a trendsetter or a go-to source for lifestyle inspiration, leveraging the influencers' reach to create a strong brand presence in the Indian market.

Target Customers

Given the lifestyle category, the ideal customer profile would likely include:

• Age Group: 18-35 years
• Gender: Both male and female, depending on the specific product or service
• Interests: Fashion, beauty, travel, wellness, home decor, personal development
• Location: Urban and semi-urban areas in India
• Income Level: Middle to upper-middle class, with disposable income for lifestyle products

Illustrative examples:

1. A 25-year-old female working professional in Mumbai who follows fashion and beauty trends.
2. A 30-year-old male entrepreneur in Bangalore interested in wellness and personal development.
3. A 22-year-old college student in Delhi who loves travel and home decor.

Potential Influencer Matches

Types of Influencers

1. Fashion Influencers: They can showcase clothing, accessories, and beauty products, appealing to young adults interested in the latest trends.
2. Travel Influencers: They can promote travel-related products or services, reaching an audience that loves exploring new places.
3. Wellness Influencers: They can highlight health and wellness products, targeting individuals focused on fitness and mental well-being.
4. Home Decor Influencers: They can feature home decor items, attracting those interested in interior design and home improvement.

Enriched Requirements

• Follower Count: 25,000+ followers
• Location: India
• Category: Lifestyle

Content Creation Ideas

General Ideas

1. Product Reviews: Influencers can provide honest reviews of the product, highlighting its features and benefits.
2. Unboxing Videos: These can create excitement and curiosity among followers.
3. Giveaways: Collaborate with influencers to host giveaways, increasing engagement and brand visibility.

Creative Ideas

1. Lifestyle Challenges: Create a challenge related to the product (e.g., a 30-day wellness challenge) and have influencers participate and share their journey.
2. Behind-the-Scenes: Share behind-the-scenes content of how the product is made or the story behind the brand.
3. User-Generated Content: Encourage followers to share their own content using a specific hashtag, which influencers can then feature on their profiles.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the lifestyle market in India.