Indonesian influencers in real estate, architecture, or lifestyle, active on Instagram, YouTube, or TikTok.

The focus is on promoting property in Indonesia. The property market in Indonesia is diverse, ranging from luxury real estate to affordable housing. Positioning the product effectively requires understanding the specific segment of the property market being targeted. For instance, if the property is a luxury villa in Bali, it can be positioned as a premium lifestyle choice for affluent buyers or investors. Alternatively, if it's affordable housing in Jakarta, it can be marketed as a practical and accessible option for young families or first-time buyers.

The ideal customer profile will vary based on the property type:

• Luxury Real Estate Buyers: High-net-worth individuals, both local and international, looking for investment opportunities or vacation homes. They are likely to be interested in exclusive amenities and prime locations.

• Middle-Class Families: Local families seeking affordable housing options in urban areas. They value proximity to schools, workplaces, and public transportation.

• Young Professionals: Individuals or couples looking for modern apartments in city centers. They prioritize convenience, lifestyle amenities, and connectivity.

• Virtual Tours: Create engaging virtual tours of the property, highlighting unique features and amenities.

• Testimonials and Success Stories: Share stories of satisfied buyers or investors who have benefited from purchasing the property.

• Lifestyle Integration: Content that integrates the property into a broader lifestyle narrative, such as "A Day in the Life" videos or blog posts.

• Market Insights: Provide valuable insights into the Indonesian property market, trends, and investment opportunities.

• Interactive Q&A Sessions: Host live sessions with influencers where potential buyers can ask questions and get real-time answers about the property.