Influencers should be health-focused, aged 25-45, located in Greece, with expertise in nutrition or wellness, active on Instagram and YouTube.

Product Positioning

The brand promoting healthy living and the Mediterranean diet in Greece can be positioned as a lifestyle choice that emphasizes wellness, sustainability, and cultural heritage. By highlighting the health benefits of the Mediterranean diet, such as heart health, weight management, and overall well-being, the brand can appeal to health-conscious consumers. Additionally, leveraging the rich culinary traditions of Greece can create a unique selling proposition that differentiates the brand from competitors.

For new products, consider focusing on organic or locally sourced ingredients, which resonate with the growing trend of clean eating. Fresh angles could include collaborations with local farmers or chefs to create authentic recipes that showcase the Mediterranean diet.

Target Customers

The ideal customer profile for this campaign includes:

• Health Enthusiasts: Individuals who prioritize their health and are actively seeking nutritious food options. They are likely to follow fitness trends and engage with wellness content on social media.

• Foodies: People who enjoy exploring new cuisines and are interested in cooking. They appreciate high-quality ingredients and are often looking for recipes and cooking tips.

• Sustainability Advocates: Consumers who are concerned about environmental issues and prefer brands that promote sustainable practices. They are likely to support local businesses and organic products.

• Travel Enthusiasts: Individuals who have an interest in travel, particularly to Mediterranean destinations. They may be looking for ways to incorporate their travel experiences into their daily lives through food and lifestyle choices.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on fitness, nutrition, and overall well-being. They can create content that educates their audience about the benefits of the Mediterranean diet and healthy living.

• Food Bloggers and Chefs: Influencers who specialize in cooking and food can showcase recipes that highlight Mediterranean ingredients. Their expertise can lend credibility to the brand and attract food enthusiasts.

• Sustainability Influencers: Collaborating with influencers who advocate for sustainable living can help position the brand as environmentally friendly. They can promote the use of local and organic ingredients, appealing to eco-conscious consumers.

• Travel Influencers: Influencers who focus on travel can create content that connects the Mediterranean diet with travel experiences. They can share stories and visuals that inspire their audience to explore Greek cuisine.

Content Creation Ideas

To engage the target audience and promote the Mediterranean diet, consider the following content topics and ideas:

• Recipe Series: Create a series of easy-to-follow recipes that feature Mediterranean ingredients. This could include traditional dishes as well as modern twists on classic recipes.

• Health Benefits Infographics: Develop visually appealing infographics that highlight the health benefits of the Mediterranean diet, making it easy for influencers to share with their followers.

• Cooking Challenges: Launch a cooking challenge on social media where participants create their own Mediterranean-inspired dishes and share their creations using a specific hashtag.

• Cultural Stories: Share stories about the cultural significance of Mediterranean foods, including interviews with local chefs or farmers. This can create a deeper connection with the audience.

• Live Cooking Demos: Host live cooking demonstrations on social media platforms, featuring influencers preparing Mediterranean dishes. This interactive format can engage viewers and encourage participation.

By implementing these strategies, the campaign can effectively promote healthy living and the Mediterranean diet while resonating with the target audience.