Tech educators, data scientists, AI experts, or IT professionals in India with a strong following on YouTube, LinkedIn, and Twitter.

Product Positioning

The user's query is about finding influencers for online IT training programs in India, specifically in areas like data science, generative AI, and Power BI. These are highly specialized and technical fields that cater to a growing market of professionals and students looking to upskill in the IT sector.

Market Positioning

• Data Science: This is a rapidly growing field with applications in various industries such as finance, healthcare, and e-commerce. Positioning should focus on the practical applications and career advancement opportunities.
• **Generative AI This is an emerging technology with a lot of buzz. Positioning should highlight cutting-edge technology, innovation, and future career prospects.
• Power BI: This is a widely-used business analytics tool. Positioning should emphasize its utility in business intelligence, data visualization, and decision-making processes.

Target Customers

Ideal Customer Profile

• Students and Recent Graduates: Individuals looking to enter the IT industry with specialized skills.
• Working Professionals: Those looking to upskill or transition into more specialized roles within their current job or a new job.
• Corporate Clients: Companies looking to train their employees in the latest IT skills to stay competitive.

Illustrative Examples

• A 22-year-old computer science graduate looking to specialize in data science.
• A 30-year-old software engineer wanting to transition into a role focused on generative AI.
• A mid-sized company looking to train its business analysts in Power BI for better data-driven decision-making.

Potential Influencer Matches

Types of Influencers

• Tech Educators and Trainers: Influencers who specialize in teaching IT skills and have a strong following among students and professionals.
• Industry Experts and Thought Leaders: Professionals who are recognized experts in data science, AI, and business analytics.
• Tech Reviewers and Bloggers: Influencers who review and discuss the latest in technology and software tools.
• Corporate Trainers and Consultants: Influencers who provide training and consultancy services to businesses.

How Each Type Reaches Target Customers

• Tech Educators and Trainers: They can create detailed tutorials, webinars, and online courses that directly appeal to students and professionals.
• Industry Experts and Thought Leaders: They can provide insights, trends, and future outlooks that attract professionals looking to stay ahead in their careers.
• Tech Reviewers and Bloggers: They can review the training programs and share their experiences, reaching a broad audience interested in tech advancements.
• Corporate Trainers and Consultants: They can recommend the training programs to their corporate clients, facilitating bulk enrollments.

Content Creation Ideas

General Ideas

• Tutorial Videos: Step-by-step guides on specific topics within data science, generative AI, and Power BI.
• Webinars and Live Sessions: Interactive sessions where influencers can teach a concept and answer questions in real-time.
• Case Studies and Success Stories: Highlighting how the training programs have helped individuals and companies achieve their goals.
• Product Reviews and Unboxings: Detailed reviews of the training programs, including what is covered, the quality of the content, and the benefits.

Creative Ideas

• Challenge Series: A series where influencers take on real-world problems using skills from the training programs and show their problem-solving process.
• Collaborative Projects: Partnering with other influencers to create a project using skills from the training programs, showcasing practical applications.
• Behind-the-Scenes Content: Giving a sneak peek into the creation of the training programs, including interviews with course creators and industry experts.
• Interactive Quizzes and Polls: Engaging the audience with quizzes and polls related to the training topics, driving interaction and interest.

By leveraging these strategies, the brand can effectively position its online IT training programs and reach its target audience through the right influencers and content.