Influencers with a focus on education, digital marketing, or career development. They should have an engaged following interested in these topics.

Product Positioning

The product in question is the Delhi Institute of Digital Marketing (DIDM). This is an educational service focused on providing digital marketing training. In the existing market, DIDM can be positioned as a premier institute offering comprehensive and up-to-date digital marketing courses. The unique selling points could include experienced faculty, practical training modules, industry-recognized certifications, and strong placement support.

Target Customers

The ideal customer profile for DIDM would include:

• Students and Fresh Graduates: Individuals looking to build a career in digital marketing.
• Working Professionals: Those who want to upskill or switch careers to digital marketing.
• Entrepreneurs and Business Owners: People who want to learn digital marketing to grow their own businesses.
• Freelancers: Individuals looking to offer digital marketing services independently.

Illustrative examples:

• A recent college graduate in Delhi looking to enter the digital marketing field.
• A marketing professional in their mid-30s wanting to update their skills.
• A small business owner in Delhi aiming to improve their online presence.

Potential Influencer Matches

Types of Influencers

1. Educational Influencers: Influencers who focus on educational content, especially in the field of digital marketing, business, and technology. They can provide in-depth reviews and testimonials about the courses offered by DIDM.

2. Career Coaches and Mentors: Influencers who guide their audience on career development and skill enhancement. They can highlight the career benefits of enrolling in DIDM courses.

3. Local Delhi Influencers: Influencers based in Delhi who have a strong local following. They can help in reaching out to the local audience effectively.

4. Student Influencers: College students or recent graduates who have a significant following. They can relate to the target audience and share their learning experiences.

Specific Influencer Examples

• Educational Influencers: Someone like Sorav Jain, who is known for digital marketing content.
• Career Coaches: Influencers like Ankur Warikoo, who provides career advice and has a large following.
• Local Delhi Influencers: Influencers like Shivesh Bhatia, who is based in Delhi and has a strong local presence.
• Student Influencers: Popular student bloggers or Instagram personalities who share their academic and career journeys.

Content Creation Ideas

General Ideas

1. Course Reviews and Testimonials: Influencers can share their experiences with DIDM courses, highlighting the curriculum, faculty, and practical training.
2. Success Stories: Featuring alumni who have successfully transitioned into digital marketing roles after completing courses at DIDM.
3. Behind-the-Scenes: A day in the life at DIDM, showcasing the campus, classrooms, and student activities.

Creative Ideas

1. Live Q&A Sessions: Influencers can host live sessions with DIDM faculty or alumni to answer questions about digital marketing careers and courses.
2. Interactive Challenges: Influencers can create challenges related to digital marketing tasks, encouraging their followers to participate and learn.