Irish secondary school students aged 16-18 who are active on TikTok or Instagram. They should be relatable and authentic, sharing content about their daily lives, school experiences, and exam preparations.

Product Positioning

The product or service should be positioned as a tool or resource that helps secondary school students in Ireland navigate the challenges and opportunities of their age. This could include academic support, exam preparation, stress management, lifestyle tips, or career guidance. For a new product, emphasize its unique value proposition compared to existing resources. A fresh angle could be focusing on the "student voice" and creating a community-driven platform.

Target Customers

The ideal customer is a secondary school student aged 16-18 in Ireland. They are likely preparing for important exams like the Leaving Certificate. They are active on social media platforms like TikTok and Instagram, seeking relatable content about student life, exam tips, and personal interests.

Examples:

• The Aspiring Student: Highly motivated, focused on academic success, and actively seeking study tips and resources.
• The Balanced Student: Strives for a balance between academics, social life, and personal interests. Seeks content that helps manage time and stress.
• The Social Media Enthusiast: Spends a significant amount of time on social media, following trends and engaging with influencers.
• The Career-Oriented Student: Thinking about future career paths and seeking guidance on college choices and career options.

Potential Influencer Matches

• Student Vloggers: Current or recent secondary school students who share their daily lives, study routines, and exam experiences. They can provide relatable and authentic content.
• Educational Content Creators: Teachers or tutors who create engaging videos on specific subjects or exam preparation techniques.
• Lifestyle Influencers: Popular Irish teens who share content about fashion, beauty, fitness, and lifestyle, subtly incorporating the product into their daily routines.
• Motivational Speakers: Individuals who can inspire and motivate students to achieve their academic and personal goals.
• College/University Ambassadors: Students currently attending Irish universities who can share insights into college life and career opportunities.

Content Creation Ideas

• General Ideas:
  • "A Day in My Life as a Leaving Cert Student"
  • "Top 5 Study Tips for Exam Success"
  • "How I Manage Stress During Exam Season"
  • "My Favorite Study Resources and Tools"
  • "What I Wish I Knew Before Starting Secondary School"
• Creative Ideas:
  • "Exam Season Survival Kit" - showcasing essential products for students.
  • "Study With Me" - live streams or recorded sessions where influencers study alongside their followers.
  • "Rate My Study Setup" - encouraging students to share their study spaces and tools.
  • "Leaving Cert Diaries" - a series documenting the journey through the final year of secondary school.
  • Collaborate with influencers to create a catchy song or dance related to studying or exam preparation.