Influencers who are founders of marketing agencies or those who post educational content and courses about marketing. They should have a strong presence in the marketing niche and create content related to marketing strategies, tips, and educational courses.

Product Positioning

The user's query suggests a focus on marketing-related content, specifically targeting influencers who are founders of marketing agencies or those who post educational content and courses about marketing. This indicates a product or service that is likely related to marketing education, tools, or services aimed at professionals in the marketing industry.

To position this product effectively in the market, it should be presented as a valuable resource for marketing professionals looking to enhance their skills, stay updated with industry trends, or improve their agency's performance. Emphasizing the expertise and practical insights provided by the product can help differentiate it from other generic marketing resources.

Target Customers

The ideal customer profile for this product includes:

• Marketing Professionals: Individuals working in marketing roles who are seeking to improve their skills and knowledge.
• Marketing Agency Founders and Employees: Professionals who run or work in marketing agencies and are looking for advanced strategies and tools to enhance their services.
• Marketing Students and Educators: Individuals studying marketing or teaching marketing courses who need up-to-date and practical resources.

Illustrative examples:

• A marketing manager at a mid-sized company looking to implement the latest digital marketing strategies.
• The founder of a boutique marketing agency seeking advanced courses to train their team.
• A marketing professor searching for comprehensive and current educational materials for their students.

Potential Influencer Matches

Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:

Founders of Marketing Agencies

• Why: They have practical experience and credibility in the marketing industry. Their endorsement can lend authority to the product.
• Reach: They can connect with other agency founders, marketing professionals, and those aspiring to start their own agencies.

Influencers Posting Educational Content and Courses

• Why: They are already trusted sources of knowledge for marketing professionals and students. Their audience is likely to be interested in additional educational resources.
• Reach: They can engage with a broad audience of marketing enthusiasts, from beginners to advanced professionals.

Content Creation Ideas

To effectively promote the product, consider the following content topics and ideas:

General Ideas

• Case Studies: Share success stories of how the product has helped marketing professionals or agencies achieve their goals.
• Tutorials and How-Tos: Create step-by-step guides on using the product to solve common marketing challenges.
• Webinars and Live Q&A Sessions: Host live sessions with marketing experts to discuss industry trends and how the product can be used effectively.

Creative Ideas

• Collaborative Challenges: Partner with influencers to create marketing challenges that encourage their followers to use the product and share their results.
• Behind-the-Scenes Content: Show the development process of the product, including interviews with the creators and testimonials from early users.
• Interactive Content: Develop quizzes, assessments, or interactive tools that help users identify their marketing strengths and areas for improvement, with the product positioned as a solution.

By leveraging these content ideas and collaborating with the right influencers, the product can effectively reach and engage its target audience, driving awareness and adoption.