Micro and nano influencers who are passionate about car mechanics and car building, based in the United States. They should have a dedicated following of car enthusiasts and regularly post content related to car mechanics.

Product Positioning

The user's query is focused on finding micro and nano influencers who post content related to mechanics or car building, based in the United States. This suggests that the product or service being promoted is likely related to the automotive industry, specifically targeting enthusiasts and professionals involved in car mechanics and building. The brand can be positioned as a go-to resource for high-quality automotive parts, tools, or services that cater to the needs of car builders and mechanics. Emphasizing quality, reliability, and innovation can help the brand stand out in the competitive automotive market.

Target Customers

The ideal customer profile for this campaign would include:

• Car Enthusiasts: Individuals who are passionate about cars, enjoy modifying and building their own vehicles, and are active in the automotive community.
• Professional Mechanics: Skilled professionals who work in auto repair shops or run their own businesses, and are always on the lookout for reliable tools and parts.
• DIY Hobbyists: People who enjoy working on their cars as a hobby and are interested in learning new techniques and tips from influencers.

Illustrative examples:

• A 30-year-old male who spends weekends working on his classic car and follows several car-building YouTube channels.
• A 45-year-old professional mechanic who runs a small auto repair shop and frequently searches for new tools and parts online.
• A 25-year-old female DIY enthusiast who enjoys customizing her car and shares her projects on Instagram.

Potential Influencer Matches

Micro Influencers

Micro influencers typically have between 10,000 to 100,000 followers. They are known for having a highly engaged audience and can provide authentic endorsements.

• YouTube Car Builders: Influencers who create detailed videos on car building projects, tool reviews, and mechanic tips. They can showcase the product in action and provide in-depth reviews.
• Instagram Mechanics: Influencers who post high-quality images and short videos of their car projects, tools, and workshop setups. They can create visually appealing content that highlights the product's features.

Nano Influencers

Nano influencers have fewer than 10,000 followers but often have a very loyal and engaged audience. They can offer a more personal touch and are often seen as more relatable.

• Local Car Enthusiasts: Influencers who are active in local car clubs and communities. They can promote the product through word-of-mouth and local events.
• DIY Car Builders on TikTok: Influencers who share quick, engaging videos of their car projects and tips. They can create viral content that reaches a broad audience.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can create detailed reviews of the product, highlighting its features, benefits, and how it compares to competitors.
• Tutorials and How-Tos: Step-by-step guides on how to use the product in various car building and mechanic projects.
• Before and After: Showcasing the transformation of a car project using the product, with before and after images or videos.

Creative Ideas

• Challenge Series: Influencers can participate in a challenge where they use the product to complete a specific car building task within a set time frame.
• Collaborative Builds: Partnering with multiple influencers to work on a collaborative car build project, documenting the process and highlighting the product.
• Behind-the-Scenes: Giving followers a behind-the-scenes look at the influencer's workshop, including how they integrate the product into their daily workflow.

By leveraging the reach and authenticity of micro and nano influencers, the brand can effectively connect with its target audience and build a strong presence in the automotive community.