Content creators specializing in motorcycles, particularly automatic models, located in Jabodetabek, with a minimum of 10,000 followers and good engagement.

Product Positioning

The brand or service related to motorcycle content creators focusing on automatic motorcycles can be positioned as a niche player in the motorcycle market. By emphasizing the unique aspects of automatic motorcycles, such as ease of use, accessibility for new riders, and urban commuting benefits, the brand can attract a diverse audience. Highlighting the growing trend of automatic motorcycles in urban areas, particularly in Jabodetabek, can create a strong product/market fit. Fresh angles could include promoting the lifestyle associated with automatic motorcycles, such as convenience, freedom, and community.

Target Customers

The ideal customer profile for this campaign includes:

• Urban Commuters: Individuals aged 18-35 who live in Jabodetabek and are looking for efficient transportation options. They value convenience and may be first-time motorcycle buyers.

• Motorcycle Enthusiasts: Riders who have a strong interest in motorcycles but may prefer the ease of automatic models. This group often seeks content that showcases performance, customization, and community events.

• Lifestyle Seekers: Young professionals and students who are interested in the motorcycle lifestyle, including travel, adventure, and social experiences. They are likely to engage with content that highlights the fun and social aspects of riding.

Potential Influencer Matches

To effectively reach the target customers, consider the following types of influencers:

• Micro-Influencers: Creators with 10,000 to 50,000 followers who have a dedicated and engaged audience. They often have a more personal connection with their followers, making their recommendations more impactful.

• Niche Motorcycle Enthusiasts: Influencers who specialize in automatic motorcycles or urban riding. Their content can resonate well with the target audience, showcasing the benefits and lifestyle associated with these bikes.

• Lifestyle Influencers: Creators who focus on urban living, travel, and adventure. They can introduce automatic motorcycles as a trendy and practical choice for their followers, expanding the reach beyond just motorcycle enthusiasts.

• Local Influencers: Influencers based in Jabodetabek who can provide insights into local riding culture, events, and community. Their local knowledge can enhance authenticity and relatability.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Rider Stories: Feature testimonials and stories from riders who have transitioned to automatic motorcycles, highlighting their experiences and benefits.

• How-To Guides: Create content that educates potential riders on the advantages of automatic motorcycles, including maintenance tips and riding techniques.

• Urban Riding Challenges: Organize challenges or contests that encourage followers to share their riding experiences in Jabodetabek, fostering community engagement.

• Lifestyle Vlogs: Collaborate with influencers to produce vlogs that showcase a day in the life of an automatic motorcycle rider, emphasizing convenience and adventure.

• Comparison Videos: Develop content comparing automatic motorcycles with traditional models, focusing on ease of use, cost-effectiveness, and suitability for urban environments.

These content ideas can help create a strong connection with the audience, driving engagement and interest in the brand.