Beauty and lifestyle influencers who are Nigerian, African, or African American, based in the US, with over 5000 followers. They should be active on social media platforms like Instagram, TikTok, and YouTube.

Product Positioning

The user's query focuses on finding influencers within the beauty and lifestyle sectors, specifically targeting Nigerian, African, or African American creators in the US with over 5000 followers. This suggests that the product or service being promoted is likely related to beauty or lifestyle, and it aims to resonate with a diverse audience that values cultural representation and authenticity.

To position the brand effectively in the market, it should emphasize inclusivity, cultural relevance, and quality. Highlighting unique features that cater to the beauty and lifestyle needs of African and African American communities can create a strong market fit. For instance, if the product is a beauty item, showcasing its suitability for different skin tones and hair types would be beneficial.

Target Customers

The ideal customer profile for this campaign would include:

• Demographics: Primarily African, Nigerian, and African American individuals residing in the US, aged between 18-35.
• Interests: Beauty, skincare, haircare, fashion, and lifestyle.
• Values: Cultural representation, authenticity, quality, and inclusivity.

Illustrative Examples

1. Young Professional Women: A 28-year-old African American woman working in a corporate job, interested in beauty products that cater to her skin tone and hair type.
2. College Students: A 21-year-old Nigerian student in the US, looking for lifestyle tips and beauty products that resonate with her cultural background.
3. Social Media Enthusiasts: A 25-year-old African American man who is active on social media, interested in grooming products and lifestyle content.

Potential Influencer Matches

Beauty Influencers

• Micro-Influencers (5,000 - 50,000 followers): These influencers have a highly engaged audience and can provide authentic reviews and tutorials. They are ideal for promoting niche beauty products.
• Macro-Influencers (50,000 - 500,000 followers): These influencers have a broader reach and can create significant buzz around the product. They are suitable for larger campaigns and brand awareness.

Lifestyle Influencers

• Content Creators Focused on Cultural Representation: Influencers who emphasize their cultural heritage and share content related to African and African American lifestyles. They can help in positioning the brand as culturally relevant and inclusive.
• Fashion and Style Influencers: These influencers can integrate the product into their fashion and lifestyle content, showcasing its versatility and appeal.

Content Creation Ideas

General Ideas

1. Product Reviews and Tutorials: Influencers can create detailed reviews and tutorials, demonstrating how to use the product and its benefits.
2. Before and After Transformations: Showcasing the effectiveness of beauty products through before and after photos or videos.

Creative Ideas

1. Cultural Heritage Series: Influencers can create content that ties the product to their cultural heritage, sharing personal stories and traditions.
2. Collaborative Giveaways: Partner with influencers for giveaways that encourage audience participation and increase brand visibility.
3. Day-in-the-Life Vlogs: Influencers can incorporate the product into their daily routines, providing a relatable and authentic perspective.

By leveraging the influence of Nigerian, African, and African American beauty and lifestyle creators, the brand can effectively reach its target audience and create a strong, culturally resonant presence in the market.