Sportler, Outdoor-Abenteurer, Skifahrer, 18-35 Jahre, Instagram/YouTube

Product Positioning

The product in question is related to outdoor clothing, sports, winter, and skiing. This positions the brand within the outdoor and sports apparel market, specifically targeting winter sports enthusiasts. The brand can be positioned as a provider of high-quality, durable, and stylish clothing that enhances performance and comfort in cold weather conditions. Emphasizing features such as thermal insulation, waterproofing, and breathability can differentiate the product from competitors.

Target Customers

The ideal customer profile includes individuals who are passionate about winter sports such as skiing and snowboarding. These customers are likely to be active, adventurous, and value high-performance gear that can withstand harsh weather conditions. Examples of target customers include:

• Skiers and snowboarders who frequently visit ski resorts
• Outdoor enthusiasts who enjoy winter hiking and camping
• Athletes who participate in winter sports competitions
• Families planning winter vacations in snowy destinations

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Professional Skiers and Snowboarders: These influencers can showcase the product's performance in real-world conditions and provide credibility to the brand.
• Outdoor Adventure Bloggers: Influencers who focus on outdoor activities and travel can highlight the versatility and durability of the clothing in various winter settings.
• Fitness and Lifestyle Influencers: Those who promote an active lifestyle can appeal to customers interested in both fashion and functionality.
• Family Travel Influencers: They can target families planning winter vacations, emphasizing comfort and style for all family members.

Content Creation Ideas

• Product Demonstrations: Videos or posts showing the clothing in action during skiing or snowboarding sessions, highlighting key features like warmth and flexibility.
• Winter Adventure Challenges: Collaborate with influencers to create challenges that encourage followers to share their own winter sports experiences while wearing the brand's clothing.
• Behind-the-Scenes Content: Share the design and manufacturing process of the clothing, focusing on the technology and materials used to ensure quality.
• Styling Tips: Provide ideas on how to style the clothing for different winter activities, combining fashion with functionality.
• User-Generated Content Campaigns: Encourage customers to share their own photos and stories using the product, creating a community of brand advocates.