Male influencers aged 15-25 in Perth, active in fitness or gaming, creating motivational content.

Product Positioning

The brand or service is positioned within the health and wellness sector, specifically focusing on mental health, fitness, and overall well-being. The emphasis on targeting young men aged 15 to 25 suggests a niche market that values both physical fitness and mental health awareness. This positioning can growing trend of holistic health, where mental and physical well-being are interconnected. The brand can differentiate itself by promoting a balanced lifestyle that includes both gym activities and gaming as positive outlets for stress relief and personal development.

Target Customers

The ideal customer profile includes young men aged 15 to 25 who are interested in fitness, mental health, and wellness. These individuals are likely to be active on social media platforms and engage with content related to gym workouts, mental health tips, and gaming. They may be students, young professionals, or individuals who are passionate about maintaining a healthy lifestyle. Examples of target customers include:

• A 20-year-old university student who balances studies with gym workouts and gaming as a form of relaxation.
• A 23-year-old young professional who is interested in mental health awareness and follows fitness influencers for workout inspiration.
• An 18-year-old high school graduate who is exploring different fitness routines and uses gaming as a social activity.

Potential Influencer Matches

To effectively reach the target audience, the following types of influencers would be suitable:

• Fitness Influencers: These influencers can share workout routines, fitness challenges, and motivational content that resonates with young men interested in gym activities.

• Mental Health Advocates: Influencers who focus on mental health awareness can provide valuable insights and support, encouraging young men to prioritize their mental well-being.

• Gaming Influencers: By collaborating with gaming influencers who promote a positive and balanced lifestyle, the brand can connect with young men who view gaming as a hobby and stress-relief activity.

• Lifestyle Influencers: Influencers who cover a broad range of topics, including fitness, mental health, and gaming, can offer a holistic approach that aligns with the brand's positioning.

Content Creation Ideas

To engage the target audience and create viral content, consider the following ideas:

• Fitness Challenges: Launch a series of fitness challenges that encourage young men to participate and share their progress on social media.

• Mental Health Awareness Campaigns: Create content that highlights the importance of mental health, featuring personal stories and expert advice.

• Gaming and Fitness Integration: Develop content that combines gaming with fitness, such as workout routines inspired by popular games or gamified fitness challenges.

• Influencer Takeovers: Organize influencer takeovers on social media platforms where influencers share their daily routines, focusing on fitness, mental health, and gaming.

• Interactive Q&A Sessions: Host live Q&A sessions with influencers where they discuss topics related to mental health, fitness, and gaming, allowing the audience to engage and ask questions.