Polish influencers in the audiobook or literary niche, active on Instagram, YouTube, or TikTok.

Product Positioning

Audioteka.pl is an online platform and app offering audiobooks, specifically targeting the Polish market. The brand can be positioned as a convenient and accessible source of entertainment and knowledge for Polish-speaking audiences. It can emphasize its extensive library of audiobooks, user-friendly interface, and the ability to enjoy books on-the-go. Highlighting unique features such as exclusive content, personalized recommendations, or partnerships with popular Polish authors can further strengthen its market position.

Target Customers

The ideal customer profile for Audioteka.pl includes:

• Young Professionals: Individuals aged 25-40 who are tech-savvy and appreciate the convenience of consuming content during commutes or while multitasking.
• Students: University students who are looking for educational resources or leisure reading in audio format.
• Busy Parents: Parents who enjoy audiobooks as a way to relax or entertain their children with stories.
• Book Enthusiasts: Avid readers who are open to exploring new formats and enjoy discovering new authors and genres.

Potential Influencer Matches

• Book Bloggers/Vloggers: Influencers who focus on book reviews and literary content. They can provide in-depth reviews and recommendations, reaching book enthusiasts and students.

• Lifestyle Influencers: Those who cover a broad range of topics including productivity, self-improvement, and entertainment. They can showcase how audiobooks fit into a busy lifestyle, appealing to young professionals and parents.

• Tech Influencers: Influencers who focus on apps and digital services. They can highlight the technical features and user experience of the Audioteka.pl app, attracting tech-savvy users.

• Polish Celebrities/Authors: Well-known figures in Poland who can lend credibility and attract a wide audience through their endorsement.

Content Creation Ideas

• Audiobook Challenges: Encourage influencers to participate in a "30-day audiobook challenge" where they listen to a book a day and share their experiences.

• Behind-the-Scenes with Authors: Collaborate with authors to create exclusive content or interviews that provide insights into their writing process.

• Themed Audiobook Lists: Create curated lists of audiobooks based on themes such as "Top Audiobooks for Commuters" or "Best Audiobooks for Relaxation."

• Interactive Storytelling: Develop interactive content where influencers narrate parts of a story and engage their audience in choosing the next part of the plot.

• User Testimonials: Share stories from real users about how Audioteka.pl has enhanced their reading experience or fit into their daily routine.