Influencers who focus on pet care, eco-friendly living, and sustainable products. They should have a strong presence on Instagram, TikTok, or YouTube.

Product Positioning

The brand is a premium eco-friendly cardboard cat house. This product can be positioned as a high-quality, sustainable, and stylish option for cat owners who are environmentally conscious. The eco-friendly aspect can be a significant selling point, appealing to consumers who prioritize sustainability. Additionally, the premium quality suggests durability and a higher-end design, which can attract customers looking for aesthetically pleasing and long-lasting products for their pets.

Target Customers

The ideal customer profile for this product includes:

1. Eco-conscious Consumers: Individuals who prioritize sustainability and are willing to invest in eco-friendly products.
2. Cat Owners: Specifically, those who are looking for stylish and functional products for their pets.
3. Affluent Pet Owners: Customers who are willing to spend more on premium products for their pets.
4. Urban Dwellers: People living in cities who may prefer compact and stylish pet furniture that fits well in modern apartments.

Illustrative examples:

• A young professional living in a city apartment who values sustainability and has a cat.
• A family with children who are environmentally conscious and want to teach their kids about eco-friendly living.
• A middle-aged couple who treat their pets as family members and are willing to invest in high-quality pet products.

Potential Influencer Matches

1. Pet Influencers: Influencers who focus on pet care, pet products, and pet lifestyle. They can showcase the product in use, highlighting its benefits and eco-friendly nature.
2. Eco-friendly Lifestyle Influencers: Influencers who promote sustainable living and eco-friendly products. They can emphasize the environmental benefits of the product.
3. Home Decor Influencers: Influencers who focus on stylish home decor and interior design. They can show how the cat house fits seamlessly into a modern, stylish home.
4. Family and Parenting Influencers: Influencers who share content about family life and parenting, especially those who have pets. They can highlight the product as a great addition to a family home.

Content Creation Ideas

1. Product Reviews and Unboxings: Influencers can create detailed reviews and unboxing videos to showcase the quality, design, and eco-friendly aspects of the cat house.
2. Sustainability Challenges: Influencers can incorporate the product into a broader narrative about living sustainably, perhaps as part of a "30-day eco-friendly challenge."
3. Home Decor Integration: Influencers can create content showing how the cat house fits into different home decor styles, providing tips on integrating pet furniture into stylish living spaces.
4. Pet Lifestyle Content: Influencers can share day-in-the-life content featuring their cats using the house, highlighting its functionality and appeal to pets.
5. Educational Content: Influencers can create posts or videos explaining the importance of choosing eco-friendly products and how this cat house contributes to a sustainable lifestyle.

By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and position itself as a leader in the premium eco-friendly pet product market.