Influencers in the sustainability, green energy, home improvement, and technology niches. They should have a strong presence on Instagram, YouTube, and TikTok. Content should be educational, informative, and engaging.

Product Positioning

The product in question is solar rooftop systems. These systems are positioned as sustainable, eco-friendly solutions for generating electricity. They appeal to environmentally conscious consumers and those looking to reduce their energy bills. In the existing market, solar rooftop systems can be positioned as a long-term investment that not only benefits the environment but also offers financial savings over time. Highlighting the technological advancements, ease of installation, and government incentives can further strengthen the product's appeal.

Target Customers

The ideal customer profile for solar rooftop systems includes:

• Homeowners: Individuals who own their homes and are looking to invest in sustainable energy solutions.
• Environmentally Conscious Consumers: People who prioritize eco-friendly products and are concerned about their carbon footprint.
• Financially Savvy Individuals: Consumers who are interested in long-term savings on energy bills and are willing to invest upfront for future benefits.
• Businesses: Small to medium-sized businesses looking to reduce operational costs and enhance their corporate social responsibility (CSR) profile.

Illustrative examples:

• A middle-aged couple who recently bought a house and are looking to make it more energy-efficient.
• A young professional who is passionate about sustainability and wants to reduce their carbon footprint.
• A small business owner who wants to cut down on electricity costs and promote their business as eco-friendly.

Potential Influencer Matches

Types of Influencers

1. Environmental Activists: Influencers who focus on sustainability, green living, and environmental conservation. They can effectively communicate the environmental benefits of solar rooftop systems.
2. Home Improvement Experts: Influencers who specialize in home renovations and improvements. They can showcase the installation process and the aesthetic benefits of solar panels.
3. Financial Advisors: Influencers who provide tips on saving money and making smart investments. They can highlight the long-term financial benefits of installing solar rooftop systems.
4. Tech Enthusiasts: Influencers who review and promote the latest technology. They can discuss the technological advancements and efficiency of modern solar panels.
5. Business Influencers: Influencers who focus on business growth and sustainability. They can target small to medium-sized businesses looking to reduce costs and improve their CSR.

Content Creation Ideas

General Ideas

• Installation Process: A step-by-step guide or time-lapse video showing the installation of solar rooftop systems.
• Customer Testimonials: Interviews or case studies of satisfied customers who have benefited from installing solar panels.
• Cost-Benefit Analysis: Detailed posts or videos explaining the financial savings and return on investment of solar rooftop systems.
• Environmental Impact: Content highlighting the positive environmental impact of using solar energy compared to traditional energy sources.

Creative Ideas

• Solar Challenge: A challenge where influencers track their energy savings and reduced carbon footprint over a month after installing solar panels.
• Before and After: Visual content showing the transformation of a home or business before and after installing solar rooftop systems.
• Interactive Q&A: Live sessions where influencers answer questions from their audience about solar energy and the benefits of solar rooftop systems.
• DIY Solar Projects: Tutorials on small DIY solar projects that can complement the main solar rooftop system, such as solar-powered garden lights.

By leveraging these influencers and content ideas, the marketing campaign for solar rooftop systems can effectively reach and engage the target audience, driving awareness and adoption of the product.