Influencers based in Tanzania with a strong local following. They should be able to create engaging content that promotes the marketplace directory website.

Product Positioning

The product in question is a marketplace directory website, angazoarusha.co.tz, which is likely aimed at connecting businesses and consumers within Tanzania, specifically in the Arusha region. The website can be positioned as a comprehensive local business directory that helps users find and connect with various services and products available in their area. This positioning can emphasize the convenience, reliability, and local focus of the platform, making it an essential tool for both residents and visitors in Arusha.

Target Customers

The ideal customer profile for angazoarusha.co.tz would include:

• Local Residents: Individuals living in Arusha who are looking for local businesses and services.
• Tourists and Visitors: People visiting Arusha who need information on local attractions, restaurants, and services.
• Local Businesses: Small to medium-sized enterprises in Arusha looking to increase their visibility and attract more customers.
• Expats and Newcomers: Individuals who have recently moved to Arusha and need to familiarize themselves with local services and businesses.

Illustrative examples:

• A local resident searching for a reliable plumber.
• A tourist looking for the best restaurants in Arusha.
• A new business owner wanting to list their services on a local directory.

Potential Influencer Matches

Types of Influencers

1. Local Lifestyle Influencers: Influencers who focus on daily life in Arusha, sharing tips, experiences, and recommendations about local businesses and services. They can help promote the directory by showcasing how it makes finding local services easier.

2. Travel and Tourism Influencers: Influencers who highlight travel experiences in Tanzania, particularly in Arusha. They can attract tourists to use the directory for finding local attractions and services.

3. Food and Restaurant Bloggers: Influencers who review and recommend local eateries. They can drive traffic to the directory by featuring it as a go-to resource for finding the best dining options in Arusha.

4. Business and Entrepreneurial Influencers: Influencers who focus on local business growth and entrepreneurship. They can promote the directory to other business owners as a valuable tool for increasing visibility.

Specific Influencer Requirements

• Based in Tanzania, preferably in or familiar with Arusha.
• Active on social media platforms like Instagram, Facebook, and YouTube.
• Engaged following with a focus on local content.

Content Creation Ideas

General Ideas

1. Local Business Spotlights: Feature different businesses listed on the directory, showcasing their services and unique selling points.
2. User Testimonials: Share stories from users who have successfully found services through the directory.
3. How-To Guides: Create content on how to use the directory effectively to find various services.

Creative Ideas

1. Influencer Takeovers: Have local influencers take over the directory's social media accounts for a day, sharing their favorite local spots and how they use the directory.
2. Interactive Challenges: Launch a challenge where users share their experiences using the directory, with a chance to win prizes from local businesses.
3. Video Series: Produce a series of short videos featuring influencers visiting and reviewing businesses listed on the directory.

By leveraging these strategies, angazoarusha.co.tz can effectively reach its target audience and establish itself as the go-to local business directory in Arusha.