TikTok and Instagram influencers with a young audience, preferably those who focus on lifestyle, wellness, or sexual health content.

Product Positioning

The product in question is a female clitoral vibrator aimed at young audiences. This product falls within the sexual wellness and adult toy category. Given the sensitive nature of the product, it should be positioned in a way that emphasizes empowerment, sexual health, and self-care. The messaging should focus on destigmatizing female pleasure and promoting body positivity.

Target Customers

The ideal customer profile for this product includes:

• Age Group: Primarily women aged 18-35
• Interests: Sexual wellness, self-care, body positivity, and modern feminism
• Lifestyle: Tech-savvy, open-minded, and active on social media platforms like TikTok and Instagram
• Values: Empowerment, self-love, and breaking taboos around female sexuality

Illustrative examples of target customers:

1. A 22-year-old college student who follows body positivity influencers and is interested in exploring sexual wellness products.
2. A 28-year-old professional who values self-care and follows feminist content creators.
3. A 30-year-old social media enthusiast who engages with content around sexual health and wellness.

Potential Influencer Matches

Types of Influencers

1. Sexual Wellness Educators

   • These influencers focus on educating their audience about sexual health and wellness. They can provide informative and destigmatizing content about the product.
   • Example: A sexologist or a sexual health advocate with a strong following on TikTok and Instagram.

2. Body Positivity Advocates

   • Influencers who promote body positivity and self-love can align well with the product's messaging. They can create content that normalizes the use of sexual wellness products.
   • Example: A body positivity influencer who shares content about self-care and empowerment.

3. Lifestyle and Self-Care Influencers

   • These influencers focus on overall wellness, including mental and physical health. They can integrate the product into their self-care routines and share their experiences.
   • Example: A lifestyle blogger who frequently discusses self-care practices and wellness tips.

4. Young Feminist Voices

   • Influencers who are vocal about modern feminism and women's rights can help in positioning the product as a tool for empowerment.
   • Example: A feminist content creator who engages in discussions about women's issues and empowerment.

Content Creation Ideas

General Ideas

1. Educational Content

   • Videos or posts explaining the benefits of using a clitoral vibrator, how it works, and its role in sexual wellness.
   • Collaborations with sexual health experts to provide credible information.

2. Personal Testimonials

   • Influencers sharing their personal experiences with the product, focusing on how it has improved their self-care routine.
   • Honest reviews and unboxing videos to build trust with the audience.

3. Empowerment Campaigns

   • Campaigns that promote body positivity and self-love, encouraging women to embrace their sexuality.
   • Hashtag challenges on TikTok to create a community around the product.

Creative Ideas

1. Self-Care Routine Integration

   • Influencers showcasing the product as part of their nightly or weekly self-care routines, emphasizing relaxation and self-love.
   • "Day in the Life" videos that include the product as a natural part of their routine.

2. Q&A Sessions

   • Live Q&A sessions with sexual wellness experts or the influencers themselves, answering common questions and concerns about the product.
   • Interactive stories on Instagram where followers can ask questions about sexual wellness.

3. Collaborative Giveaways

   • Partnering with multiple influencers for a giveaway campaign to increase reach and engagement.
   • Creating a bundle of self-care products, including the vibrator, to attract a wider audience.

By leveraging these strategies, the brand can effectively reach its target audience and create a positive, empowering narrative around the product.