Tunisian influencers living in Saudi Arabia, active on Instagram/Snapchat/TikTok, creating lifestyle, culture, or travel content.

Product Positioning

The product or service being promoted should be positioned to appeal to the Tunisian community living in Saudi Arabia. This could involve highlighting cultural connections, shared values, or specific needs that this demographic might have. If the product is new, consider how it can fill a gap in the market for Tunisians in Saudi Arabia, perhaps by offering a taste of home or addressing a unique challenge faced by this community.

Target Customers

The ideal customer profile would be Tunisian expatriates residing in Saudi Arabia. These individuals may be looking for products or services that remind them of their homeland or cater to their specific cultural preferences. Examples include:

• Tunisian families seeking cultural products or services
• Young professionals interested in lifestyle and entertainment options that resonate with their heritage
• Students or expatriates looking for community and connection

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Cultural Influencers: Tunisian influencers who focus on cultural content, such as traditional food, music, or customs, can create a strong connection with the audience.
• Lifestyle Influencers: Those who share content about living abroad, especially in Saudi Arabia, and can relate to the experiences of Tunisian expatriates.
• Community Leaders: Influencers who are active in the Tunisian community in Saudi Arabia and can engage with followers on a personal level.

Content Creation Ideas

• Cultural Connection Series: Create content that highlights the cultural ties between Tunisia and Saudi Arabia, such as cooking traditional Tunisian dishes with local Saudi ingredients.
• Expat Life Stories: Share stories and experiences of Tunisians living in Saudi Arabia, focusing on how they maintain their cultural identity while adapting to a new environment.
• Interactive Challenges: Launch challenges that encourage followers to share their own experiences or cultural traditions, fostering a sense of community and engagement.

These strategies can help create a strong brand presence among the Tunisian community in Saudi Arabia, leveraging cultural connections and shared experiences.