Female, 25-45 years old, Croatia, Personal Finance/Smart Shopping/Lifestyle, Micro to mid-tier influencers, high engagement

Product Positioning

The brand or service should be positioned as a trusted resource for budget-conscious individuals, particularly women aged 25-45 in Croatia. Emphasizing practical solutions for personal finance, smart shopping, and lifestyle management will resonate well with the target audience. The messaging should highlight the benefits of saving money while maintaining a fulfilling lifestyle, showcasing how the brand empowers consumers to make informed financial decisions. Fresh angles could include community-driven initiatives, such as local savings challenges or collaborations with Croatian businesses that align with the values of frugality and smart spending.

Target Customers

The ideal customer profile includes:

• Budget-Conscious Women: Women aged 25-45 who are actively seeking ways to manage their finances better, prioritize savings, and find value in their purchases.

• Young Families: Mothers who are looking for ways to save money while providing for their families, focusing on budgeting for groceries, clothing, and family activities.

• Millennial Professionals: Young professionals who are navigating their finances, interested in personal finance tips, and looking for ways to enjoy life without overspending.

Illustrative examples:

• A 30-year-old mother of two who follows budgeting tips to manage household expenses effectively.

• A 27-year-old single professional who enjoys smart shopping and seeks out deals on fashion and beauty products.

• A 40-year-old woman who is interested in home organization and budgeting strategies to optimize her family's finances.

Potential Influencer Matches

1. Personal Finance Influencers: These influencers focus on budgeting, saving, and financial literacy. They can effectively reach the target audience by providing relatable content that addresses common financial challenges faced by women in Croatia.

2. Lifestyle Influencers: Influencers who share content about family life, home organization, and value-driven living can connect with the audience on a personal level, showcasing how the brand fits into their everyday lives.

3. Smart Shopping Influencers: Influencers who specialize in couponing, deal-finding, and frugal living can directly appeal to the budget-conscious audience, demonstrating practical ways to save money while shopping.

4. Micro to Mid-Tier Influencers: Focusing on influencers with 10K-250K followers ensures high engagement rates. These influencers often have a more personal connection with their audience, making their recommendations more impactful.

Content Creation Ideas

• Savings Challenges: Create a monthly savings challenge that encourages followers to share their progress and tips, fostering community engagement.

• Budgeting Tutorials: Develop video content that walks viewers through budgeting techniques, such as the envelope system or zero-based budgeting.

• Deal-Finding Series: Launch a series where influencers showcase their best finds for the week, including fashion, beauty, and home organization products.

• "What I Saved" Recaps: Encourage influencers to share monthly recaps of their savings, detailing how they achieved their goals and the strategies they used.

• Collaborative Content: Partner with local businesses for giveaways or discounts, creating content that highlights both the influencer's and the brand's commitment to value-conscious living.

• User-Generated Content: Encourage followers to share their own money-saving tips and experiences, creating a sense of community and authenticity around the brand.