Family-oriented influencers, preferably parents, aged 25-45, with a focus on family activities and board games. They should have a strong presence on platforms like Instagram, YouTube, or TikTok.

Product Positioning

The brand can be positioned as a go-to source for family-friendly entertainment that fosters bonding and fun through board games. Emphasizing the unique themes, such as murder mystery and interactive family games, can attract families looking for engaging activities. Highlighting the age-appropriate nature of the games (6+, 14+, and adults) allows for targeted marketing that appeals to various family dynamics. Fresh angles could include promoting the games as tools for family connection, learning, and social interaction, especially in a time when families seek quality time together.

Target Customers

The ideal customer profile includes:

• Families with Children (Ages 6-14): Parents looking for educational and entertaining games that can engage their children and promote family interaction.

• Teenagers (Ages 14+): Young adults who enjoy social gaming experiences with friends and family, particularly those interested in themed games like murder mysteries.

• Adult Gamers: Individuals or couples who enjoy game nights and are looking for new, engaging games to add to their collection.

Illustrative examples include:

• A family of four with children aged 8 and 12, seeking games that can be played together during family nights.

• A group of teenagers who enjoy hosting game nights and are looking for unique themes to enhance their gatherings.

• A couple in their 30s who regularly invite friends over for game nights and are interested in adult-themed games.

Potential Influencer Matches

Suitable types of influencers for promoting the product include:

• Family Lifestyle Influencers: These influencers can showcase the games in real-life family settings, demonstrating how they enhance family bonding and fun. Their audience is likely to be parents looking for engaging activities for their children.

• Board Game Enthusiasts: Influencers who specialize in board games can provide in-depth reviews and gameplay demonstrations, appealing to both casual and serious gamers. They can reach audiences who are already interested in gaming and are looking for new options.

• Parenting Bloggers/Vloggers: These influencers can create content around family activities, integrating the games into their discussions about parenting and family time, thus reaching a targeted audience of parents.

• Social Media Content Creators: Influencers on platforms like TikTok or Instagram who focus on fun, engaging content can create viral challenges or game night ideas that incorporate the board games, reaching a younger audience.

Content Creation Ideas

Proposed content topics and ideas include:

• Game Night Challenges: Create a series of challenges that families can participate in using the board games, encouraging user-generated content.

• Themed Game Night Ideas: Share creative themes for game nights, such as "Murder Mystery Night" or "Family Game Olympics," with tips on how to set up and enjoy the experience.

• Educational Benefits of Board Games: Develop content that highlights how board games can aid in learning and development for children, appealing to parents' interests in educational activities.

• Influencer Playthroughs: Collaborate with influencers to create engaging video content where they play the games, showcasing the fun and excitement they bring to family gatherings.

• User Testimonials and Reviews: Encourage customers to share their experiences with the games, creating authentic content that can be shared across social media platforms.

These ideas can help generate buzz and engagement around the brand, making it more appealing to the target audience.