Fashion and lifestyle influencers from Bangalore and Kolkata with a strong presence in the niche.

Product Positioning

The brand is focused on fashion and lifestyle, targeting urban areas like Bangalore and Kolkata. These cities are known for their vibrant culture and fashion-forward consumers. The product can be positioned as a trendy and essential part of the modern lifestyle, appealing to young professionals and fashion enthusiasts who are keen on staying updated with the latest trends. Highlighting the product's unique features, quality, and how it complements the urban lifestyle can create a strong market presence.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 25-35 who are career-oriented and have disposable income to spend on fashion and lifestyle products.
• Fashion Enthusiasts: People who are passionate about fashion and are always on the lookout for the latest trends and styles.
• Urban Dwellers: Residents of Bangalore and Kolkata who are influenced by the city's culture and lifestyle.

Examples include a young IT professional in Bangalore who enjoys shopping for the latest fashion trends or a college student in Kolkata who follows lifestyle influencers for style inspiration.

Potential Influencer Matches

• Fashion Bloggers: Influencers who focus on fashion trends, styling tips, and outfit inspirations. They can showcase the product in their daily outfits and provide styling advice to their followers.

• Lifestyle Influencers: Those who cover a broad range of topics including fashion, travel, and daily life. They can integrate the product into their lifestyle content, showing how it fits into their everyday routine.

• Local Influencers: Influencers based in Bangalore and Kolkata who have a strong local following. They can create content that resonates with the local audience, highlighting the product's relevance to the city's culture and lifestyle.

Content Creation Ideas

• Styling Challenges: Create a challenge where influencers style the product in different ways for various occasions, encouraging their followers to participate and share their own looks.

• City Lifestyle Vlogs: Collaborate with influencers to create vlogs that showcase a day in their life in Bangalore or Kolkata, featuring the product as part of their daily routine.

• Behind-the-Scenes Content: Share behind-the-scenes content of how the product is made or styled, providing an insider look that can engage the audience.

• User-Generated Content Campaigns: Encourage customers to share their own photos and experiences with the product, using a specific hashtag to create a community around the brand.