Młodzieżowi influencerzy, do 10k obserwujących, związani z tematyką zdrowia psychicznego, aktywni na platformach społecznościowych.

Product Positioning

The festival promoting mental health for students can be positioned as a vital platform that addresses the growing concerns around mental well-being among youth. By emphasizing the importance of mental health awareness and providing a supportive community, the festival can differentiate itself from other student events. Fresh angles could include interactive workshops, expert talks, and engaging activities that foster open discussions about mental health, making it not just an event but a movement towards better mental health practices among students.

Target Customers

The ideal customer profile for this festival includes:

• Students aged 18-25: This demographic is particularly vulnerable to mental health issues and is actively seeking resources and support.

• University and college students: They are often looking for events that resonate with their experiences and provide a sense of community.

• Mental health advocates: Individuals who are passionate about mental health awareness and are likely to share their experiences and insights.

Illustrative examples include:

• A 20-year-old university student studying psychology who is interested in mental health advocacy.

• A 22-year-old college athlete who is looking for ways to manage stress and anxiety related to performance.

• A 19-year-old art student who uses creative expression as a means to cope with mental health challenges.

Potential Influencer Matches

To effectively promote the festival, consider collaborating with the following types of influencers:

• Mental Health Advocates: Influencers who focus on mental health topics can authentically connect with the target audience. They can share personal stories, promote the festival, and encourage discussions around mental health.

• Lifestyle Influencers: Those who focus on student life, wellness, and self-care can reach a broader audience. They can create relatable content that highlights the festival's activities and benefits.

• Micro-Influencers: Influencers with a following under 10k often have higher engagement rates. They can create a sense of community and trust, making their endorsements more impactful.

• Student Influencers: Current students who have a presence on social media can effectively promote the festival to their peers, making the event feel more accessible and relatable.

Content Creation Ideas

To engage the audience and promote the festival, consider the following content topics and ideas:

• Personal Stories: Share testimonials from past attendees or mental health advocates discussing their experiences and the importance of mental health.

• Interactive Challenges: Create social media challenges that encourage followers to share their mental health tips or coping strategies, using a specific hashtag related to the festival.

• Live Q&A Sessions: Host live sessions with mental health professionals or influencers discussing relevant topics, allowing the audience to ask questions and engage directly.

• Behind-the-Scenes Content: Share sneak peeks of festival preparations, interviews with speakers, or highlights of planned activities to build excitement.

• Creative Workshops: Promote workshops that combine art, music, or writing with mental health themes, encouraging participants to express themselves creatively.

These ideas can help generate buzz and foster a sense of community around the festival, ultimately driving attendance and engagement.