Wedding planners, photographers, bridal fashion experts, and lifestyle bloggers

Product Positioning

In the wedding industry, the brand, product, or service can be positioned as a premium, mid-range, or budget-friendly option depending on its unique selling propositions (USPs). For instance, if the product is a luxury wedding dress, it should be positioned as a high-end, exclusive item that offers superior quality and design. If it's a wedding planning service, it could be positioned as a stress-free, comprehensive solution for couples.

Fresh Angles for New Products

• Eco-Friendly Weddings: Position the product as sustainable and environmentally friendly, appealing to eco-conscious couples.
• Tech-Savvy Weddings: Highlight innovative technology integrations, such as virtual reality venue tours or AI-driven planning tools.
• Cultural and Destination Weddings: Emphasize expertise in specific cultural traditions or destination wedding planning.

Target Customers

Based on the positioning, the ideal customer profile can vary:

Premium Segment

• Demographics: Couples aged 25-40, higher income brackets, urban dwellers.
• Psychographics: Value exclusivity, quality, and personalized experiences.
• Examples: A couple planning a lavish wedding at a high-end venue, seeking bespoke services and products.

Mid-Range Segment

• Demographics: Couples aged 25-35, middle-income brackets, suburban or urban dwellers.
• Psychographics: Looking for a balance between quality and cost, value convenience and comprehensive packages.
• Examples: A couple looking for a well-rounded wedding package that includes venue, catering, and photography.

Budget-Friendly Segment

• Demographics: Couples aged 20-30, lower to middle-income brackets, diverse locations.
• Psychographics: Cost-conscious, DIY enthusiasts, value practicality and affordability.
• Examples: A couple planning a small, intimate wedding with a focus on cost-saving measures.

Potential Influencer Matches

Types of Influencers

1. Wedding Planners and Coordinators

   • Reach: They have a direct connection with couples planning their weddings and can provide expert recommendations.
   • Content: Behind-the-scenes planning, tips and tricks, vendor spotlights.

2. Bridal Fashion Influencers

   • Reach: Brides-to-be looking for dress inspiration and fashion advice.
   • Content: Dress try-ons, styling tips, bridal fashion trends.

3. Lifestyle and Family Bloggers

   • Reach: Couples and families interested in wedding planning and related lifestyle content.
   • Content: Personal wedding stories, planning advice, product reviews.

4. Photographers and Videographers

   • Reach: Visual content that appeals to couples looking for inspiration and quality documentation of their big day.
   • Content: Highlight reels, photo shoots, behind-the-scenes footage.

5. DIY and Craft Influencers

   • Reach: Budget-conscious couples and DIY enthusiasts.
   • Content: DIY wedding decor, budget-friendly tips, step-by-step tutorials.

Content Creation Ideas

General Ideas

• Real Wedding Stories: Share detailed stories and photos from real weddings, highlighting how the product or service was used.
• Expert Tips and Advice: Provide valuable insights from industry experts on various aspects of wedding planning.
• Product Demonstrations: Showcase how the product works, its benefits, and unique features.

Creative Ideas

• Virtual Wedding Planning Series: A series of live or recorded sessions where influencers plan a wedding from start to finish, using the brand's products or services.
• Wedding Day Vlogs: Influencers document their entire wedding day, focusing on the brand's contributions.
• Interactive Q&A Sessions: Live sessions where influencers answer followers' questions about wedding planning, featuring the brand's products or services.
• Themed Photo Challenges: Encourage followers to share their wedding-themed photos using a specific hashtag, with a chance to be featured on the brand's page.

By leveraging these strategies, the brand can effectively reach and engage with its target audience, driving awareness and conversions in the wedding industry.