Soccer players or football enthusiasts with a minimum of 5000 followers, based in the USA, active on social media platforms like Instagram, Twitter, or TikTok.

Product Positioning

The brand or product appears to be related to football (soccer) and is targeting the United States market. Given the popularity of football in the U.S., especially with the growing interest in Major League Soccer (MLS) and international tournaments, the product can be positioned as a must-have for football enthusiasts. The brand can leverage the excitement around major football events and the increasing participation in youth soccer to create a strong market presence.

Target Customers

The ideal customer profile includes:

• : Primarily 18-35 years old, as this demographic is highly active on social media and has a strong interest in sports.
• Gender: Both male and female, as football has a broad appeal across genders.
• Interests: Football (soccer), sports apparel, sports equipment, and fitness.
• Location: United States, with a focus on urban areas where football culture is more prevalent.

Illustrative Examples

1. Young Adults: College students and young professionals who play football recreationally or follow professional leagues.
2. Parents: Parents of children who play youth soccer and are looking for quality gear and accessories.
3. Sports Enthusiasts: Individuals who regularly watch football matches and follow football-related content on social media.

Potential Influencer Matches

Micro-Influencers

• Profile: Football enthusiasts with 5,000 to 50,000 followers.
• Reach: They have a highly engaged audience and can create authentic content that resonates with their followers.
• Example: Local football coaches, amateur players, or football bloggers.

Mid-Tier Influencers

• Profile: Influencers with 50,000 to 500,000 followers who have a strong presence in the football community.
• Reach: They can reach a larger audience and have a significant impact on brand awareness.
• Example: Former professional players, sports journalists, or popular football content creators.

Celebrity Influencers

• Profile: Well-known football players or sports personalities with over 500,000 followers.
• Reach: They can provide massive exposure and credibility to the brand.
• Example: Current or retired MLS players, national team players, or high-profile sports commentators.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can review the product, highlighting its features and benefits.
• Tutorials: How-to videos or posts on using the product effectively in football training or matches.
• Giveaways: Contests and giveaways to engage the audience and increase brand visibility.

Creative Ideas

• Challenge Videos: Influencers can create football-related challenges using the product, encouraging their followers to participate and share their own videos.
• Behind-the-Scenes: Exclusive behind-the-scenes content from football matches, training sessions, or influencer's daily routines.
• Collaborations: Joint content with other influencers or football personalities to reach a broader audience.

By leveraging these strategies, the brand can effectively reach its target customers and create a strong presence in the football community in the United States.