Travel or lifestyle bloggers in Kenya, aged 25-40, active on Instagram and YouTube.

Product Positioning

Othaya Hideout is a furnished apartment service in Othaya, Nyeri County, Kenya, catering to both business and leisure travelers. The brand can be positioned as a comfortable and convenient accommodation option for visitors seeking a home-like environment with the flexibility of short or long-term stays. Emphasizing the unique local experience, proximity to key attractions, and personalized service can differentiate Othaya Hideout from other accommodation options in the area.

Target Customers

The ideal customer profile includes:

Business Travelers: Professionals visiting Nyeri County for work-related purposes, such as meetings, conferences, or projects. They value convenience, comfort, and amenities that support work-life balance.

• Leisure Travelers: Tourists and visitors exploring the cultural and natural attractions of Nyeri County. They seek authentic local experiences and comfortable accommodations to relax after a day of exploration.

• Expatriates and Long-term Visitors: Individuals or families relocating to the area for extended periods, requiring a furnished and homely environment.

Potential Influencer Matches

• Travel Bloggers and Vloggers: Influencers who focus on travel experiences, especially those with a niche in African destinations or unique local stays. They can showcase the apartment's features and the surrounding attractions through engaging content.

• Lifestyle Influencers: Those who cover lifestyle topics, including home decor, comfort, and travel. They can highlight the apartment's amenities and the comfort it offers to both business and leisure travelers.

• Business Influencers: Professionals who share insights on business travel, productivity, and work-life balance. They can appeal to business travelers by emphasizing the apartment's suitability for work-related stays.

Content Creation Ideas

• Virtual Tours and Room Showcases: Create video content that provides a virtual tour of the apartment, highlighting its features, amenities, and unique selling points.

• Local Experience Stories: Collaborate with influencers to share their personal experiences of staying at Othaya Hideout and exploring Nyeri County, focusing on cultural and natural attractions.

• Guest Testimonials and Reviews: Share authentic testimonials from past guests, emphasizing their positive experiences and satisfaction with the accommodation.

• Work-Life Balance Tips: Develop content that offers tips for maintaining work-life balance while traveling, using the apartment's amenities as examples of how to achieve this.

• Cultural and Culinary Experiences: Highlight local cultural and culinary experiences available in the area, encouraging potential guests to explore and enjoy the local culture during their stay.