Brief
influncers in egypt for food and fashion
Influencers aged 18-40, both male and female, based in Egypt, with a strong presence on Instagram, YouTube, and TikTok, focusing on food and fashion content.
Research Insight & Analyse
The brand is focused on food and fashion in Egypt. To position the brand effectively, it should leverage the rich cultural heritage and contemporary trends in Egyptian cuisine and fashion. Highlighting the fusion of traditional and modern elements can create a unique market position. Emphasizing quality, authenticity, and trendiness will appeal to a broad audience.
The ideal customer profile includes:
- Young Adults (18-35 years old): Tech-savvy, fashion-conscious, and food enthusiasts who are active on social media.
- Urban Professionals: Individuals who appreciate fine dining and stylish clothing, often looking for the latest trends.
- Tourists and Expats: People interested in exploring Egyptian culture through its food and fashion.
Illustrative examples:
- A 25-year-old fashion blogger in Cairo who loves to showcase the latest trends.
- A 30-year-old professional in Alexandria who enjoys dining at trendy restaurants.
- A tourist visiting Egypt, eager to experience local cuisine and fashion.
Food Influencers
- Food Bloggers and Vloggers: Individuals who review restaurants, share recipes, and explore culinary trends. They can create engaging content around Egyptian cuisine.
- Chefs and Culinary Experts: Professionals who can provide credibility and depth to the food aspect of the campaign.
Fashion Influencers
- Fashion Bloggers and Instagrammers: Influencers who showcase the latest fashion trends, outfit ideas, and style tips. They can highlight the brand's fashion products.
- Lifestyle Influencers: Those who cover a broad range of topics, including fashion, beauty, and travel, providing a holistic view of the brand.
General Ideas
- Collaborative Posts: Partner with influencers to create posts that feature both food and fashion, such as a day in the life, combining dining experiences with fashion showcases.
- Giveaways and Contests: Engage the audience with contests that encourage them to share their own food and fashion experiences.
Creative Ideas
- Cultural Fusion Series: Create a series of posts or videos that explore the fusion of traditional Egyptian elements with modern trends in both food and fashion.
- Behind-the-Scenes Content: Share behind-the-scenes looks at the creation of fashion pieces or the preparation of signature dishes, providing an insider's view.
- Influencer Takeovers: Allow influencers to take over the brand's social media accounts for a day, sharing their unique perspectives on food and fashion.
By leveraging these strategies, the brand can effectively reach its target audience and create engaging, viral content.
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Influencer-matchliste
Kriterier for matchning af influencere
Uddraget fra kampagnebrief & markedsanalyse
- Målgruppe
- Influencers in Egypt for food and fashion
- Kampagnemål
- Looking for influencers in Egypt who specialize in food and fashion. Ideal influencers should be aged 18-40, both male and female, and have a strong presence on Instagram, YouTube, and TikTok. They should create engaging and visually appealing content related to recipes, restaurant reviews, fashion tips, and outfit inspirations. The content should be relevant to the Egyptian market.
- Influencer-persona
- Influencers aged 18-40, both male and female, based in Egypt, with a strong presence on Instagram, YouTube, and TikTok, focusing on food and fashion content.
- Indholdstemaer
- #EgyptianFood #EgyptianFashion #FoodieEgypt
- Platform
- YouTube,Instagram
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#1.Thomas Winkler
@Thomas Winkler
a.k.a. THE FOOD GUY🍔🍕🍟
@tommywinklerfitness
@tommywinklervo
📧Tommy@ingenuity.live
Click here for good luck🍀
👇🏼👇🏼👇🏼👇🏼
Followers:
844.5K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
209534
Location:
United States
Passer til"Influencers in Egypt for food and fashion"
هذا المؤثر يركز على الطعام ولديه محتوى ترفيهي، مما يجعله مناسبًا لمحتوى الطعام، لكنه لا يتناول الأزياء. لديه عدد كبير من المتابعين، مما قد يساعد في الوصول. لذا، يعتبر مناسبًا جزئيًا.
#2.ابوحميد فوود - Food Review
@ابوحميد فوود - Food Review
ابوحميد فوود - Abo Hemade Food
Followers ⬇️
TikTok : 500k
Facebook : 170k
Instagram :35k
YouTube :404k
Followers:
440.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
23565
Location:
EG
Passer til"Influencers in Egypt for food and fashion"
هذا المؤثر لديه عدد كبير من المتابعين ومحتوى متنوع، لكنه يركز على الطعام بشكل عام وليس على الطعام المصري أو الموضة. كما أنه مقيم في مصر، مما يجعله أكثر توافقًا مع السوق. لذا، يعتبر هذا المؤثر مناسبًا.
#3.مجلة سيدتي
@مجلة سيدتي
مجلة سيدتي: سيدة المجلات العربية للأسرة العصرية منذ 1981 تعنى بدعم الشباب وتمكين المرأة وأسلوب الحياة من أزياء ومجوهرات وسفر وفنون
EIC @lamashethry
Followers:
4.5M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
5203
Location:
United Arab Emirates
Passer til"Influencers in Egypt for food and fashion"
هذا المؤثر يركز على الأزياء والمحتوى المتعلق بالأسرة، مما يجعله مناسبًا لمحتوى الأزياء، لكنه لا يتناول الطعام. لذا، يعتبر مناسبًا جزئيًا.
#4.Abdulrahman 🇸🇦| عبدالرحمن بخش
@Abdulrahman 🇸🇦| عبدالرحمن بخش
-@liftandcheat يوتيوبر 📺
مقدم برامج 🎬 TV presenter-
-Food blogger 🍳🍴شيف متواضع
-Fitness💪🏼 رياضة
Followers:
639.7K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
285716
Location:
Saudi Arabia
Passer til"Influencers in Egypt for food and fashion"
هذا المؤثر يركز على الطعام واللياقة البدنية، مما يجعله مناسبًا لمحتوى الطعام، لكنه لا يتناول الأزياء. لديه عدد كبير من المتابعين، مما قد يساعد في الوصول. لذا، يعتبر مناسبًا جزئيًا.
#5.Blatant Reviews
@Blatant Reviews
@Majidrashwan + @zadeabdullah_
📧blatantreviewz@gmail.com
Followers:
283.4K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
26210
Location:
United States
Passer til"Influencers in Egypt for food and fashion"
هذا المؤثر يركز على مراجعات الطعام، مما يجعله مناسبًا لمحتوى الطعام، لكنه لا يتناول الأزياء. كما أن عدد المتابعين لديه جيد، مما قد يساعد في الوصول. لذا، يعتبر مناسبًا جزئيًا.
#6.البُساط - ElBosat
@البُساط - ElBosat
It's all about reviews for restaurants and entertainment places 🧡🧡
Followers:
248.6K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
46647
Location:
Egypt
Passer til"Influencers in Egypt for food and fashion"
هذا المؤثر يركز على مراجعات المطاعم والترفيه، مما يجعله مناسبًا لمحتوى الطعام. ومع ذلك، لا يتناول الأزياء، مما يجعله غير متوافق تمامًا مع متطلبات الحملة. لذا، يعتبر مناسبًا جزئيًا.