Parents, educators, or local celebrities in Singapore, active on Instagram, Facebook, and YouTube.

Product Positioning

The product in question is a school in Singapore. To position this school effectively in the market, it is essential to highlight unique selling points such as innovative teaching methods, state-of-the-art facilities, experienced faculty, and a strong emphasis on holistic development. Emphasizing the school's commitment to academic excellence, extracurricular activities, and student well-being can also help differentiate it from other educational institutions.

Target Customers

The ideal customer profile includes:

• Parents of young children: Looking for quality education and a nurturing environment for their kids Expats and international families: Seeking reputable schools with a global curriculum.
• Local families: Interested in schools that offer a blend of traditional and modern educational approaches.

Illustrative examples:

• A working professional couple with a 5-year-old child, looking for a school that offers a balanced curriculum and extracurricular activities.
• An expatriate family from Europe, seeking a school that provides an international curriculum and cultural diversity.
• A local family with a strong emphasis on academic excellence and holistic development for their children.

Potential Influencer Matches

Parenting Influencers

These influencers can share their personal experiences and reviews about the school, reaching out to parents who are actively seeking educational options for their children.

Education Bloggers

Bloggers who focus on education can write detailed articles about the school's curriculum, teaching methods, and facilities, providing in-depth information to parents.

Expat Community Leaders

Influencers within the expatriate community can help promote the school to international families, highlighting its suitability for children from diverse backgrounds.

Local Celebrities

Local celebrities who are parents themselves can endorse the school, lending credibility and attracting attention from a broader audience.

Content Creation Ideas

General Ideas

• Virtual School Tour: A video tour showcasing the school's facilities, classrooms, and extracurricular areas.
• Student Testimonials: Interviews with current students and parents sharing their positive experiences.
• Faculty Features: Profiles of teachers and staff, highlighting their qualifications and teaching philosophies.

Creative Ideas

• Day in the Life: A video series following a student through a typical day at the school, showcasing various activities and learning experiences.
• Interactive Q&A Sessions: Live sessions with school administrators and teachers, answering questions from prospective parents.
• Cultural Events Coverage: Highlighting the school's participation in cultural events and festivals, emphasizing its inclusive and diverse environment.

By leveraging these strategies, the school can effectively reach its target audience and establish a strong presence in the competitive educational market in Singapore.