Influencers who focus on kids' content, located in North America, active on Instagram/YouTube/TikTok.

Product Positioning

The product, chocolate eggs with small toys for kids, is positioned as a fun and engaging treat for children. It combines the joy of discovering a toy with the delight of eating chocolate, making it appealing to both children and parents. In the existing market, this product can be positioned as a unique and exciting gift option for children, especially during holidays or special occasions. The brand can emphasize the surprise element and the collectible nature of the toys to differentiate itself from other chocolate products.

Target Customers

The ideal customer profile includes:

• Parents with young children: Parents looking for fun and safe treats for their kids, especially those who value both entertainment and quality in products.
• Gift-givers: Individuals seeking unique and enjoyable gifts for children, such as relatives or family friends.
• Children aged 3-10: The primary consumers who are attracted to the combination of chocolate and toys.

Illustrative examples include a mother buying treats for her child's birthday party, a grandparent looking for a special gift for their grandchild, or a child who enjoys collecting toys.

Potential Influencer Matches

• Parenting Influencers: These influencers often share family-friendly content and can effectively reach parents looking for new products for their children. They can showcase the product as a fun and safe treat for kids.

• Toy Reviewers: Influencers who specialize in reviewing toys can highlight the collectible aspect of the toys inside the chocolate eggs, appealing directly to children and their parents.

• Family Vloggers: These influencers can create engaging content that features the product in everyday family scenarios, making it relatable to their audience.

• Kid Influencers: Young influencers who create content for children can directly engage the target audience by unboxing and playing with the toys, creating excitement and interest.

Content Creation Ideas

• Unboxing Videos: Create videos where influencers unbox the chocolate eggs, revealing the toys inside. This can build anticipation and excitement among viewers.

• Toy Collection Challenges: Encourage influencers to start a challenge where they collect and showcase different toys from the eggs, promoting the collectible aspect.

• Holiday-themed Content: Develop content around holidays or special occasions, positioning the product as a perfect gift or party favor.

• DIY Craft Ideas: Collaborate with influencers to create DIY projects using the toys or the egg packaging, adding an educational and creative angle to the product.

These content ideas can help generate buzz and increase engagement with the target audience, leveraging the unique features of the product.