Micro to mid-tier influencers, lifestyle/food/cocktail/sports niche, embodying cool kid energy, not sober.

Product Positioning

The Jack brand can be positioned as a vibrant and youthful lifestyle choice that resonates with consumers who appreciate a blend of fun, social experiences, and quality products. By emphasizing a laid-back yet energetic vibe, the brand can appeal to individuals who enjoy socializing over food and drinks, particularly in casual settings. This positioning aligns well with the current trends in lifestyle branding, where authenticity and relatability are key.

For new products, consider highlighting unique aspects such as artisanal ingredients, innovative cocktail recipes, or collaborations with local food artisans. This approach can create a strong product/market fit by tapping into the growing demand for unique and experiential offerings in the lifestyle and food sectors.

Target Customers

The ideal customer profile for the Jack brand includes:

• Young Professionals: Individuals aged 25-35 who enjoy socializing, dining out, and trying new cocktails. They are often active on social media and seek experiences that they can share with their peers.

• Food Enthusiasts: People who are passionate about food and drink, often looking for the latest trends in dining and mixology. They appreciate quality and are willing to explore new flavors and experiences.

• Social Influencers: Consumers who are not only followers but also creators of content, sharing their experiences with their networks. They value authenticity and are drawn to brands that reflect their lifestyle.

Examples of target customers could include a young urban couple who frequently dine out and share their experiences on Instagram, or a group of friends who enjoy hosting cocktail parties and experimenting with new recipes.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers often share a mix of content related to food, drinks, and social experiences. Their followers are likely to be interested in the Jack brand's offerings, making them ideal partners for promoting the brand.

• Food Influencers: Micro to mid-tier food influencers who focus on unique recipes, dining experiences, and cocktail culture can effectively showcase the brand's products in a relatable way. Their content can highlight the versatility and quality of the Jack brand.

• Cocktail Enthusiasts: Influencers who specialize in mixology and cocktail recipes can create engaging content that demonstrates how to use the Jack brand in various drink recipes, appealing to both casual drinkers and cocktail aficionados.

• Sports and Fitness Influencers: While avoiding high-tier athletes, consider influencers who promote a balanced lifestyle that includes social drinking in moderation. They can help position the brand as a fun addition to a healthy lifestyle.

Content Creation Ideas

To engage the target audience and promote the Jack brand, consider the following content topics and ideas:

• Recipe Videos: Create short, engaging videos showcasing unique cocktail recipes using Jack products. These can be shared on platforms like Instagram and TikTok.

• Social Events: Document social gatherings or events where Jack products are featured, highlighting the fun and energetic atmosphere. This can include parties, picnics, or casual get-togethers.

• Behind-the-Scenes Content: Share the story behind the brand, including the sourcing of ingredients and the creative process. This adds authenticity and connects with consumers on a personal level.

• User-Generated Content Campaigns: Encourage customers to share their own experiences with Jack products, using a specific hashtag. This can create a sense of community and increase brand visibility.

• Collaborative Content: Partner with influencers to create content that showcases their unique take on using Jack products, whether through recipes, lifestyle tips, or event highlights.

By focusing on these strategies, the Jack brand can effectively engage its target audience and build a strong presence in the lifestyle and food markets.