Lifestyle and luxury niche influencers, aged 25-45, active on Instagram and YouTube.

Product Positioning

The brand is focused on lifestyle and luxury products, with an emphasis on home tours. This suggests a positioning that highlights exclusivity, sophistication, and aspirational living. The products should be marketed as premium offerings that enhance the quality of life and provide a sense of luxury and comfort in the home environment. The brand can leverage the growing trend of home aesthetics and interior appeal to consumers who value high-end living spaces.

Target Customers

The ideal customer profile includes affluent individuals who have a keen interest in lifestyle and luxury products. These customers are likely to be homeowners or renters who invest in their living spaces and appreciate high-quality, stylish products. They may include:

• Young professionals with disposable income who are interested in modern and luxurious home decor.
• Established individuals or families who prioritize comfort and elegance in their homes.
• Design enthusiasts who follow trends in interior design and home aesthetics.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Lifestyle Influencers: These influencers can showcase how the products integrate into everyday life, emphasizing the luxury and comfort they bring to a home setting.

• Interior Design Influencers: They can provide expert insights and creative ideas on how to incorporate the products into various home styles, appealing to design enthusiasts.

• Luxury Lifestyle Bloggers: These influencers can highlight the exclusivity and premium nature of the products, attracting an audience that values high-end living.

Content Creation Ideas

• Home Tour Videos: Collaborate with influencers to create engaging home tour videos that showcase the products in real-life settings, highlighting their design and functionality.

• Before and After Transformations: Feature content that demonstrates how the products can transform a space, appealing to those interested in home makeovers.

• Luxury Living Tips: Develop content that offers tips and advice on creating a luxurious home environment, positioning the products as essential elements in achieving this lifestyle.

• Interactive Q&A Sessions: Host live sessions with influencers where they answer questions about home decor and luxury living, providing a platform for audience engagement and product promotion.