MyInfluencer
Brief

influencers for luxury brands in the food sector, such as Fortnum and mason

Luxury lifestyle or food niche influencers, preferably female, aged 25-45, with a strong presence on Instagram and YouTube.

Research Insight & Analyse

To effectively reach the target customers, consider collaborating with the following types of influencers:

  • Luxury Lifestyle Influencers: These influencers often showcase high-end products and experiences, appealing directly to affluent consumers. They can create aspirational content that aligns with the luxury positioning of the brand.

  • Food and Beverage Influencers: Influencers who specialize in gourmet food, cooking, or culinary experiences can authentically promote the brand's products through recipes, reviews, and cooking demonstrations.

  • Health and Wellness Influencers: Collaborating with influencers who focus on organic or specialty foods can attract health-conscious consumers. They can highlight the quality and health benefits of the products.

  • Travel Influencers: Influencers who focus on luxury travel can showcase the brand as part of an exclusive travel experience, appealing to consumers who enjoy gourmet dining while traveling.

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