Brief
Macro Influencers that own businesses or have a podcast
Macro influencers who are business owners or podcast hosts, aged 25-45, with a strong presence on Instagram, YouTube, and LinkedIn.
Research Insight & Analyse
To position the brand, product, or service effectively in the market, it is essential to leverage the authority and reach of macro influencers who own businesses or have podcasts. These influencers typically have a substantial following and are perceived as thought leaders in their respective niches. By associating with such influencers, the brand can gain credibility and visibility among a broad audience. The product can be positioned as a premium offering, leveraging the influencer's reputation to highlight its unique value propositions and benefits.
The ideal customer profile for this campaign would include:
- Entrepreneurs and Business Owners: Individuals who are interested in business growth, innovation, and networking.
- Podcast Listeners: People who regularly consume podcast content, especially those focused on business, entrepreneurship, and personal development.
- Professionals and Executives: Individuals looking for insights, tools, and products that can enhance their professional lives and productivity.
Illustrative examples:
- A startup founder looking for tools to streamline their business operations.
- A podcast enthusiast who follows business-related content and is interested in new products that can improve their work-life balance.
- A corporate executive seeking innovative solutions to enhance team productivity.
Business Owners
- Entrepreneurial Influencers: Influencers who have successfully built and scaled businesses. They can share their experiences and endorse the product as a valuable tool for business growth.
- Industry Experts: Influencers with deep knowledge in specific industries who can provide authoritative recommendations.
Podcasters
- Business and Entrepreneurship Podcasters: Hosts of popular business podcasts who can discuss the product in their episodes, providing in-depth reviews and interviews with the brand's representatives.
- Thought Leaders: Influencers who are known for their insightful commentary on business trends and innovations.
General Ideas
- Product Reviews and Testimonials: Influencers can create detailed reviews of the product, highlighting its features and benefits.
- How-To Guides: Step-by-step guides on how to use the product effectively in a business setting.
- Case Studies: Real-life examples of how the product has helped other businesses succeed.
Creative Ideas
- Podcast Episodes: Dedicated podcast episodes where the influencer discusses the product, its impact, and interviews with the brand's founders or key team members.
- Live Demonstrations: Live sessions where the influencer demonstrates the product's capabilities and answers audience questions in real-time.
- Collaborative Content: Co-created content such as webinars, workshops, or online courses that integrate the product as a key tool for achieving specific business goals.
By leveraging the reach and credibility of macro influencers who own businesses or have podcasts, the brand can effectively position itself in the market, reach its target customers, and create engaging content that resonates with the audience.
Influencer-matchliste
Kriterier for matchning af influencere
Uddraget fra kampagnebrief & markedsanalyse
- Målgruppe
- Macro influencers owning businesses or podcasts
- Kampagnemål
- Looking for macro influencers who are business owners or podcast hosts, aged 25-45, with a strong presence on Instagram, YouTube, and LinkedIn. Content should focus on business insights, entrepreneurial journeys, and podcast episodes.
- Influencer-persona
- Macro influencers who are business owners or podcast hosts, aged 25-45, with a strong presence on Instagram, YouTube, and LinkedIn.
- Indholdstemaer
- #BusinessOwner #PodcastHost #EntrepreneurLife
- Platform
- YouTube,Instagram
Tilpas søgning
Rediger din briefing
Lås op for flere topresultater
Søg i fuldt omfang
79+Kandidater med hurtig søgning
Filtre
#1.Lewis Howes
90%
Match-score
@Lewis Howes
- 2x NY Times Bestseller/Former Pro Athlete
- Host of The School of @Greatness Podcast🎙️
- Get your Summit Of Greatness ticket & listen to the show👇
Followers:
4.2M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
175185
Location:
United States
Passer til"Macro influencers owning businesses or podcasts"
This influencer is a former pro athlete and host of a podcast, making them a strong fit for the brand's requirement for podcast hosts. Their content focuses on personal development and business insights, which aligns with the brand's desired content style. With a large following, they have the potential to reach a wide audience, enhancing the campaign's impact.
#2.Dan Lok
85%
Match-score
@Dan Lok
People call Dan Lok the “King of High Ticket”.
Dan Lok is a globally respected entrepreneur mentor, and one of the world’s most watched, followed, and quoted social media influencers with over 9 million followers across his brands. Dan has been featured in Entrepreneur, Forbes, Money, Business Insider, Tedx, and on major television networks.
Dan Lok is one of the most recognized entrepreneur mentors in the world, having built a coaching + consulting enterprise that has collectively sold over $100+ million dollars worth of coaching programs, digital courses and high-value services online.
Many of the world’s leading thought leaders, coaches and influencers like Joe Vitale, Michael Gerber, Brian Tracy, Sandra Yancey, Brandon Carter, Vince Del Monte trust Dan to help them to grow their businesses to scale, increase their revenues by millions of dollars, and become the leaders they were always meant to be.
Followers:
4.8M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
3606
Location:
CA
Passer til"Macro influencers owning businesses or podcasts"
Dan Lok is a macro influencer with a strong presence and a focus on business insights, making him a good fit for the brand's campaign. His content aligns with the desired themes of entrepreneurial journeys and business tips. However, he does not explicitly mention being a podcast host, which slightly detracts from the fit.
#3.Ali Abdaal
80%
Match-score
@Ali Abdaal
👨⚕️Doctor-turned-Entrepreneur + Productivity Expert + YouTuber (5M subs) 🚀
📘Feel-Good Productivity: My bestselling book with 1,000+ 5-star reviews👇
Followers:
958.7K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
55034
Location:
United Kingdom
Passer til"Macro influencers owning businesses or podcasts"
As a doctor-turned-entrepreneur with a significant following, this influencer fits the profile of a macro influencer and has a strong presence on YouTube. Their content likely includes business insights and entrepreneurial journeys, aligning with the brand's content ideas. However, there is no specific mention of podcasting, which is a key requirement.
#4.Zack Honarvar
@Zack Honarvar
Business is my Love Language 🤍💻
Creator Dot Connector @airrack @yestheory
Co-Founder @creator.now @fanofafanofficial
Toronto 🇨🇦 -> LA 🌴
Followers:
39.7K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
10312
Location:
United States
Passer til"Macro influencers owning businesses or podcasts"
This influencer is a business owner and has a strong presence on YouTube, aligning well with the brand's requirement for macro influencers who own businesses. Their content focuses on business insights and entrepreneurship, which matches the brand's desired content style. However, their follower count is relatively low for a macro influencer, which may limit their reach.
#5.UpFlip
@UpFlip
UpFlip is a channel dedicated towards unraveling the way businesses run behind the scenes and how their success can be replicated.
On our channel, aspiring entrepreneurs get to see business secrets being revealed through interviews featuring CEOs, entrepreneurs, and business owners, who are rising to the top in their industries.
This is where you get to put yourself in their shoes and learn from their journeys, including the key steps that got them to where they are today.
By watching our high-quality content, you'll gain practical nuggets of gold and brilliant advice that you can apply to your own business.
We're always looking for interesting, exciting, and valuable business interviews to feature on our channel. If you own a company and would like to be featured on our channel, reach out to us at media@upflip.com.
For more information about us and our services, please visit https://www.upflip.com.
Partner With Us - upflip@creatorsagency.co
Followers:
1.2M|
Mega Influencer
Engagement Rate:
0.4%
Avg. View:
253163
Location:
US
Passer til"Macro influencers owning businesses or podcasts"
UpFlip focuses on business insights and interviews with entrepreneurs, which aligns well with the brand's campaign goals. The content style is informative and relevant to the target audience, making it a strong fit. However, there is no indication of being a podcast host.
#6.Pat Flynn
@Pat Flynn
I'm Pat Flynn & I'm here to help you make more money, save more time, & help more people, too. I'm a family man first, and here to help other people who are in it for more than just themselves.
After getting laid off in 2008, I built a successful online business in the architecture space that generated over 6-figures within a year. I've since built several NEW passive income businesses and have been publicly sharing everything I've been learning along the way: my wins, my failures, and even how much money each business has made and where it all comes from.
I've generated over $6 million in earnings through a diverse set of income streams: digital products, affiliate marketing, software, books, coaching, public speaking, advertising, online courses and more. I teach a lot of people how to podcast, too!
Follow along and get real, no-hype, honest advice from someone who walks the walk and truly wants to help others.
Subscribe now, and join #TeamFlynn! I'm here to serve you. 🙏
Followers:
454.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
23800
Location:
US
Passer til"Macro influencers owning businesses or podcasts"
This influencer shares insights on building passive income and entrepreneurship, which aligns well with the brand's focus on business insights and entrepreneurial journeys. The content is personal and engaging, fitting the desired tone. However, there is no mention of podcasting, which is a key requirement.