Dancers or performers aged 16-30 with a strong presence on TikTok and Instagram.

Product Positioning

The product in question is music, which is to be promoted through dance or lip-sync content. In the current market, music is often promoted through engaging and visually appealing content on social media platforms. Positioning this product effectively involves leveraging the emotional and entertainment value of music, combined with the visual appeal of dance and lip-sync performances. This approach can create a strong connection with audiences who are looking for entertainment and a way to express themselves through music.

Target Customers

The ideal customer profile for this campaign includes:

• Young Adults and Teenagers: Typically aged between 13-24, who are active on social media platforms like TikTok, Instagram, and YouTube. They are often looking for new music to enjoy and share with their friends.

• Music Enthusiasts: Individuals who are passionate about discovering new music and enjoy engaging with content that features creative dance or lip-sync performances.

• Social Media Users: People who spend a significant amount of time on social media and are influenced by trends and viral content.

Potential Influencer Matches

• Dance Influencers: These influencers specialize in creating dance content and have a strong following among young audiences. They can create choreographed routines to the music, making it more appealing and shareable.

• Lip-sync Artists: Influencers who are known for their lip-syncing skills can create engaging content that highlights the music's lyrics and rhythm, attracting viewers who enjoy this type of performance.

• Lifestyle Influencers: Influencers who focus on lifestyle content can incorporate the music into their daily routines, showcasing how it fits into various aspects of life, from workouts to relaxation.

Content Creation Ideas

• Dance Challenges: Create a dance challenge that encourages users to perform a specific routine to the music. This can increase engagement and make the content go viral.

• Lip-sync Battles: Organize lip-sync battles where influencers compete against each other, showcasing their creativity and interpretation of the music.

• Behind-the-Scenes Content: Share behind-the-scenes footage of the music production or the making of the dance/lip-sync videos, providing audiences with a deeper connection to the music.

• User-Generated Content: Encourage followers to create their own dance or lip-sync videos using the music, and feature the best ones on the brand's social media channels.