Influencers focused on sustainability, aged 25-45, active on Instagram, promoting environmental issues.

Product Positioning

The "2070ero Mission" appears to be a sustainability initiative, possibly related to achieving net-zero carbon emissions by 2070. This aligns with global trends towards sustainability and environmental responsibility. Positioning this mission in the market involves highlighting its long-term commitment to environmental impact reduction, aligning with global sustainability goals, and potentially leveraging any existing brand reputation for environmental responsibility. If this is related to JSW's Net Zero 2050 mission, it could be positioned as a progressive step towards a more sustainable future, appealing to environmentally conscious consumers and stakeholders.

Target Customers

The ideal customer profile for this initiative would likely include environmentally conscious individuals, businesses, and organizations. These customers are typically interested in sustainability, climate change mitigation, and corporate social responsibility. Examples include:

• Young professionals and millennials who prioritize sustainability in their purchasing decisions.
• Businesses looking to partner with or support sustainable initiatives to enhance their corporate social responsibility profiles.
• Environmental organizations and advocacy groups interested in promoting and supporting net-zero initiatives.

Potential Influencer Matches

To effectively promote the "2070 Net-Zero Mission," consider collaborating with the following types of influencers:

• Environmental Activists: Influencers who are passionate about sustainability and have a strong following among environmentally conscious audiences. They can effectively communicate the mission's goals and impact.

• Sustainability Bloggers/Vloggers: Content creators who focus on sustainable living, eco-friendly products, and environmental issues. They can create engaging content that resonates with the target audience.

• Corporate Social Responsibility (CSR) Experts: Influencers who specialize in CSR and can provide insights into the mission's alignment with broader corporate sustainability goals.

Product Positioning

The "2070 Net-Zero Mission" appears to be a sustainability initiative, possibly related to achieving net-zero carbon emissions by 2070. This aligns with global trends towards sustainability and environmental responsibility. Positioning this mission in the market involves highlighting its long-term commitment to environmental stewardship and aligning with global sustainability goals. The brand can leverage its association with JSW's Net Zero 2050 mission to emphasize its dedication to reducing carbon footprints and promoting sustainable practices.

Target Customers

The ideal customer profile for this initiative includes environmentally conscious individuals and organizations. These customers are likely to be:

• Young professionals and millennials who prioritize sustainability in their purchasing decisions.
• Corporations and businesses looking to partner with sustainable brands to enhance their own environmental credentials.
• Environmental activists and influencers who advocate for climate change and sustainability.

Potential Influencer Matches

To effectively promote the "2070 Net-Zero Mission," consider collaborating with the following types of influencers:

• Environmental Activists: Influencers who are passionate about climate change and sustainability can authentically promote the mission to their engaged audiences.
• Eco-friendly Lifestyle Bloggers: These influencers can integrate the mission into their content, showcasing how it aligns with sustainable living practices.
• Corporate Sustainability Leaders: Influencers in the business sector who focus on corporate responsibility and sustainability can help reach organizational partners.

Content Creation Ideas

• Educational Series: Create a series of posts or videos explaining the importance of net-zero emissions and how individuals and businesses can contribute.
• Behind-the-Scenes Content: Share insights into the processes and technologies being used to achieve the 2070 Net-Zero Mission.
• Collaborative Challenges: Partner with influencers to launch challenges that encourage followers to adopt sustainable practices, such as reducing waste or conserving energy.
• Success Stories: Highlight case studies or success stories of individuals or companies that have made significant strides towards sustainability.

By focusing on these strategies, the "2070 Net-Zero Mission" can effectively engage its target audience and build a strong presence in the sustainability sector.