Parenting influencers, ideally mothers aged 25-40, based in Belgium, active on Instagram/Facebook/YouTube.

Product Positioning

The product or service is likely related to parenting in Belgium. To position it effectively, consider emphasizing aspects that resonate with Belgian parents, such as safety, education, and family well-being. Highlight unique features that differentiate it from competitors, such as eco-friendliness, innovative technology, or cultural relevance. If it's a new product, explore angles like modern parenting solutions or community support for parents.

Target Customers

The ideal customer profile includes Belgian parents, particularly those who are active on social media and interested in parenting tips, child development, and family activities. Examples include:

• Young parents looking for advice on raising children
• Parents interested in sustainable and eco-friendly products
• Families seeking educational resources for their children

Potential Influencer Matches

• Parenting Bloggers/Vloggers: These influencers can share personal experiences and product reviews, reaching parents who follow them for advice and recommendations.

• Family Lifestyle Influencers: They can showcase the product in everyday family settings, appealing to parents interested in lifestyle content.

• Eco-conscious Influencers: If the product has an eco-friendly angle, these influencers can highlight its sustainability features to environmentally aware parents.

Content Creation Ideas

• Product Reviews and Testimonials: Encourage influencers to share honest reviews and testimonials, focusing on how the product benefits their family life.

• Parenting Tips and Hacks: Collaborate with influencers to create content that offers valuable parenting tips or hacks, integrating the product naturally.

• Interactive Challenges or Campaigns: Launch a campaign or challenge that encourages parents to share their experiences using the product, fostering community engagement.

• Behind-the-Scenes Content: Provide influencers with exclusive behind-the-scenes content about the product's development or the brand's mission, creating a deeper connection with the audience.